Contemporary Communication Theory

Author(s): Dominic Infante, Andrew S Rancer, Theodore A Avtgis, Erina L. MacGeorge

Striking a balance in coverage between the extremes of analyzing too many or too few theories, Contemporary Communication Theory examines important theory building activity in the field of communication. The text continues the tradition of being primarily social science based yet includes research a...

Make It Count! Getting the Most from a Hospitality Internship

Author(s): Michael Collins

Employers agree—to be successful, graduates of Hospitality Management programs need to have meaningful, hands-on industry work experiences to complement their classroom education. Consequently, nearly all Hospitality Management degree programs require students to complete an internship or practicum ...

Consumer Behavior: An Applied Approach

Author(s): Nessim Hanna, Richard Wozniak, Margaret Hanna

The positive turn in our economy since the Great Recession of 2007 through 2009 has reconfigured our outlook with regard to employment, inflation, and energy prices, as well as our willingness to spend and consume ...The recent trend toward increasing global cooperation among blocks of countries was...

Media Matters

Author(s): RICHARD A. WILBER

Media Matters presents undergraduate students with the essential information and tools needed to become media literate and more critical in their media consumption. Spanning traditional print books to modern mass-media systems, Media Matters utilizes an engaging opening narrative to each medium foll...

Selling in the Sport Industry

Author(s): David Pierce, Nels Popp, CHAD MCEVOY

With an industry at $498 billion according to Plunkett Research, Ltd, sports is one of the largest industries in the United States. Being able to sell items in this industry is key to excelling in the field itself. Selling in the Sport Industry is a groundbreaking publication and is the only book...

Interpersonal Communication: Building Rewarding Relationships

Author(s): Melissa B Wanzer, Kristen C Eichhorn, Candice Thomas-Maddox

Interpersonal Communication: Building Rewarding Relationships reflects the countless societal, cultural, and technological changes that have influenced the ways in which we experience, discuss, and research relationships in a variety of contexts. Interpersonal Communication: Building Rewarding Re...

Your Interpersonal Communication: Nature/Nurture Intersections

Author(s): Timothy Mottet, Sally Vogl-Bauer, Marian Houser

The meeting of two personalities is like the contact of two chemical substances; if there is any reaction, both are transformed. – Carl Jung Your Interpersonal Communication: Nature/Nurture Intersections helps students better understand this “chemistry” by showing how an individual’s personality ...

Becoming Aware: A Text/Workbook For Human Relations and Personal Adjustment

Author(s): Katie Barwick-Snell, Velma Walker

Becoming Aware: A Text/Workbook for Human Relations and Personal Adjustment assists the reader in the process of becoming more aware of themselves and others through the most interactive learning process found in any textbook.Becoming Aware helps students explore, experiment, test, and apply the sch...

Basic Reading Inventory: Kindergarten through Grade Twelve and Early Literacy Assessments

Author(s): Jerry Johns, Laurie Elish-Piper, BETH JOHNS

Basic Reading Inventory provided valuable information that other district and state tests did not. Thank you for making this test available to our students!” Dr. Linda J. Button, University of Colorado - Colorado Springs  "I use Jerry Johns’ Basic Reading Inventory because I can assess any K-12 stud...

Public Speaking in a Diverse Society

Author(s): Jennifer H Waldeck, Patricia Kearney, Timothy G. Plax

For even the most successful business executives, political leaders, and entertainers, the process of giving a speech can be a frightening and humbling experience.Based on the author’s experience teaching thousands of individuals on how to prepare and deliver a speech, Public Speaking in a Diverse S...