Marketing Research in Practice

Author(s): David Ashley

New Third Edition Now Available!Successful leaders collect and capitalize on data which come in multiple forms. It includes secondary data, interviews, focus groups, questionnaires, observation, and experimental design. They are all critical tools that connect business leaders to their customers whi...

SAP SCM: A Supplement for SAP Based Supply Chain Management Courses

Author(s): Gene Deluke, RAMESH SUBRAMONIAM

Welcome to the sixth edition of SAP SCM: A Supplement for SAP-Based Supply Chain Management Courses. The supplement is a standalone book for graduate and undergraduate students to practice SAP exercises in supply chain management with advanced topics such as APO included. There is a troubleshooting ...

A Citizen's Guide to Economics

Author(s): Cohick Mikel, James Richards, GIAN ARYANI

A Citizen’s Guide to Economics helps readers understand the economics that affects them as they go about their daily lives – training and learning, working and earning, providing for their family, planning for the future, starting up and running a business, and being good citizens.Written in an easy...

Calculus I: A Guided Inquiry

Author(s): The POGIL Project, Andrei Straumanis, Catherine Bénéteau, Zdenka Guadarrama, Jill E. Guerra, Laurie Lenz

Students learn when they are activity engaged and thinking in class. The activities in this book are the primary classroom materials for teaching Calculus 1, using the POGIL method. Each activity leads students to discovery of the key concepts by having them analyze data and make inferences.  The re...

Global HR: Strategic Thinking and Talent Management in an International Workforce

Author(s): Amy Jauman

A continuous examination of policies and practices for multinational companies in every industry is no longer a business goal for organizations today – it is a requirement for success. With contributions from a variety of HR professionals, this book provides multiple perspectives related to changes ...

Analytical Reasoning Skills for Success in Business and Life

Author(s): JoAnn Rawley

Analytical Reasoning Skills for Success in Business and Life is a practical, compelling overview of situations in life that require the use of mathematics for successful decision making. This text uses the TI BAII financial calculator as a resource to replace the use of tables and complex formulas. ...

Business Communication on the Edge of Technology

Author(s): Jackie Martin

View Video Walk-Through of Web PublicationBusiness Communication on the Edge of Technology combines a textbook (print / eBook) and companion website – creating a package that students place on their office shelves!Business Communication on the Edge of Technology begins with the theory of written and...

LOOK UP--Gaining Insight and Direction Through Experiential Learning For Your Personal, Professional and Civic Life

Author(s): Joani LaMachia, Jonathan Andrew

In their exciting, interactive new book–LOOK UP--Gaining Insight and Direction Through Experiential Learning--For Your Personal, Professional and Civic Life, Dr. Joani LaMachia and Jon Andrew identify and examine the choices that students face when navigating through their institutions of higher lea...

The Architecture of Educational Frameworks

Author(s): PAMELA JEAN BALLARD SAWYER, ROSEMARY KARR, ELAINE ANN ZWEIG

The more proficient students are in critical thinking in college, the better they may be at decision-making and throughout life.The Architecture of Educational Frameworks offers guidance that encourages instructors from all disciplines to be comfortable teaching study skills for education, English, ...

The Administration and Supervision of Special Programs in Education

Author(s): Anita Pankake, Jesus Abrego Jr., Michelle Abrego

The Fifth Edition of The Administration & Supervision of Special Programs in Education (2022) is designed to provide both practicing and aspiring school leaders an overview of many of the programs and services operating in most schools today. The book is organized so that readers can immediately app...