Introductory Plant Science: Investigating the Green World

Author(s): Cynthia Mckenney, Ursula K. Schuch, Amanda Chau

As concerns for our environment have increased globally, the study of plants has evolved to address these issues.The updated course content of the 2nd edition of Introductory Plant Science: Investigating the Green World introduces students to some of the NEW cutting edge discoveries and updates in n...

The Resident Assistant: Applications and Strategies for Working with College Students in Residence Halls

Author(s): Gregory Blimling, DENISE BAUMANN

The resident assistant (RA) is the foundation of every residence life program. These student-staff members face difficult challenges as they guide and support their peers through the college experience. The Resident Assistant, by Gregory Blimling and Denise Baumann, provides a comprehensive text for...

Moot Court: Making Your Case & Pleasing the Court

Author(s): Thomas A. Miller, JONATHAN CALEB DALTON

Whether one participates for a semester, a year, or through your entire collegiate or high school experience, the skills honed as a moot courter will increase their ability to analyze situations, understand diverse viewpoints, and persuasively present their positions to others.Based on the authors’ ...

Nutrition: Real People, Real Choices

Author(s): Clinton Allred, Karen Geismar, Nancy Turner

Nutrition: Real People, Real Choices is a research-driven text that has been developed and tested in response to and in partnership with more than 100 instructors across the country. It is also the product of feedback provided in survey data by hundreds of students. An extensive Instructor’s Manual ...

Peer-to-Peer Leadership: Research-Based Strategies for Peer Mentors and Peer Educators

Author(s): Greg Metz, Joseph B Cuseo, Aaron Thompson

Peer-to-Peer Leadership: Research-Based Strategies for Peer Mentors and Peer Educators is designed to help student leaders navigate each step in the process of leadership development. It touches all the bases of effective leadership, equipping students with an arsenal of powerful leadership practice...

Strategic Communications for PR, Social Media and Marketing

Author(s): Laurie J Wilson, Joseph Ogden, Chris Wilson

New Eighth Edition Now Available!Millennials, once the darlings of every marketing campaign, are now “old.” They have been replaced by Gen Zs. And we are already observing the unique behaviors and character traits of Gen Alpha, the first group to be born entirely in the 21st century.The metamorphosi...

Communication & Human Behavior

Author(s): Brent D Ruben, Lea Stewart

A knowledge of human behavior helps us understand ourselves, our actions, our motives, our feelings, and our aspirations… Communication and Human Behavior portrays a broad and colorful landscape of the field, outlines the history of communication study, and focuses on communication as a basic lif...

Lying and Deception in Human Interaction

Author(s): Mark Knapp, William Earnest, Darrin Griffin, Matthew McGlone

The emergence of social media, the digital revolution, and the today’s political climate have all brought renewed attention to deception as a human communication phenomenon. Lying and Deception in Human Interaction presents deception from a variety of perspectives.  The text primarily focuses on ...

Effective Advertising & Social Media: Strategy & Analytics

Author(s): Gerard Tellis

Effective Advertising & Social Media: Strategy & Analytics integrates a vast literature in consumer behavior and quantitative marketing on when, how, and why advertising works, in the new environment of social media. The book is in three parts. Part I explains the importance of advertising, th...

Cooking for the Hospitality Industry

Author(s): Jodi Lee Duryea

It is important to have a basic understanding of what is going on in the kitchen no matter what area of the hospitality industry your focus is. Cooking for the Hospitality Industry is ideal for anyone going into any area of Hospitality. While outlining the basic structure of commercial kitchens, ...