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Author(s): Jason Wrench, Joan Schuman, Donna Flayhan
Provide your students with a reasoning process that leads to good decision making in the fast paced world of public relations….
Students engaged in case analysis learn to think, analyze, react and evaluate so that they develop transferable critical, analytical, problem focused skills that can be used in all workplace settings and life in general. The process enables students to apply theories and concepts that they are learning in an immediately applicable fashion. This maximizes retention.
Author(s): Dawn O Braithwaite, Kelly Rossetto, Jeffrey T. Child, Julia T Wood
Casing Interpersonal Communication puts the proven concept of active learning to work for interpersonal communication students by immersing students in real life situations.
Easily adaptable to any existing interpersonal communication textbook, Casing Interpersonal Communication:
Author(s): Frederick DeMicco, Marvin J Cetron, Owen Davies
The world of hospitality and travel is rapidly changing. Sudden changes in the external environment can have an enormous impact literally overnight.
Strategic Management for Hospitality & Travel: Today and Tomorrow focuses on strategy for companies during a time of prosperity and uncertainty. Written in an entrepreneurial and an environmental-scanning approach, this title helps students learn to read and interpret the trends in society that bring opportunity and threats to hospitality firms.
Author(s): Joseph B Cuseo, Aaron Thompson
Summer reading programs for first-year students should be focused on the needs of those students. This book moves away from the paradigm of using general audience novels for summer reading programs. It is a high-impact book written by experienced first-year educators for this specific student audience.
Author(s): Joseph DeVito
The Nonverbal Communication Book embarks the reader on an exciting journey into the world of nonverbal communication!
The Nonverbal Communication Book covers both the theory and research in nonverbal communication and describes the ways nonverbal communication works. Ultimately, the publication enables and empowers the reader to control and manage this powerful form of communication more effectively.
Author(s): George G Fenich, KRISTIN MALEK
The meetings, expositions, events, and conventions (MEEC) industry continues to grow and garner increasing attention from the hospitality industry, colleges and universities, and communities.
Author(s): Kathy Christensen, Virginia Blackburn
Think of this as the “recipe book” of writing lessons: you are not expected to follow it precisely. Just like family recipes deviate from the original, the best lessons for your students will not look just like the examples. Some lessons address a particular writing trait, some lessons are based around the state scoring rubric. This publication is intended to support teachers and students while helping them come to see themselves as competent and confident writers.
Author(s): David M Best, Mario V Caputo
Our planet is a dynamic place. Geologic Disasters Laboratory provides hands-on learning experiences for students to better understand the geologic concepts behind the disasters they are studying.
Author(s): Jerry Johns, Susan Lenski, Micki M Caskey, Mary Ann Wham
This fourth edition is based on the Professional Standards developed by the International Reading Assoc. (IRA). Educators will get over 100 content-relevant instructional strategies.
Author(s): Jane M Govoni, Cindy Lovell
This ESOL Package includes Preparing the Way: Teaching ELs in the Pre-K - 12 Classroom (2021, 4th ed.) and The Big Book of ESOL Activities: Preparation for Educators, Administrators, and School Counselors (2023, 1st ed.).