Search Results: 50 of 1157
Author(s): Michael Collins
The delivery of an exceptional customer experience is critical to the long-term success of a hospitality enterprise—whether that enterprise is a full-service, luxury resort or a select-service, economy hotel.
Author(s): Jerry Johns, Susan Lenski
Improving Reading is perhaps the most comprehensive, useful reading resource available. It is full of ideas for professionals who work with whole classes, individual students, or groups of students. The eight chapters correlate with the main components of a comprehensive reading curriculum and the Common Core. Sections within each chapter provide teaching interventions, strategies, activities, and resources to help students overcome specific reading problems or to achieve the Common Core standards.
Author(s): Maria Brann
Contemporary Case Studies in Health Communication: Theoretical & Applied Approaches utilizes 28 cases on diverse topics in health communication to develop the reader’s critical thinking skills – thus helping them become more informed health care advocates. By focusing on a variety of topics and utilizing various methodological and theoretical approaches, readers are exposed to real world health complexities and challenged to consider multiple perspectives and resolutions to the cases.
Author(s): Dawn O Braithwaite, Kelly Rossetto, Jeffrey T. Child, Julia T Wood
Casing Interpersonal Communication puts the proven concept of active learning to work for interpersonal communication students by immersing students in real life situations.
Easily adaptable to any existing interpersonal communication textbook, Casing Interpersonal Communication:
Author(s): Patricia Smith, Melanie Walski, Jerry Johns, Roberta L. Berglund
Author(s): Kevin Rawls
Our society is looking for ways to bring together conscience and consumption. The rise of social entrepreneurship and social enterprises represents the growth of a business model that leverages market forces for sustained, positive, social impact.
Author(s): Frederick DeMicco, Marvin J Cetron, Owen Davies
The world of hospitality and travel is rapidly changing. Sudden changes in the external environment can have an enormous impact literally overnight.
Strategic Management for Hospitality & Travel: Today and Tomorrow focuses on strategy for companies during a time of prosperity and uncertainty. Written in an entrepreneurial and an environmental-scanning approach, this title helps students learn to read and interpret the trends in society that bring opportunity and threats to hospitality firms.
Author(s): Clair Ossian
Insights: A Laboratory Manual for Historical Geology provides a broad, general approach to Historical Geology essential to geology majors and engaging to non-majors as a powerful tool covering the basics of geology.
Author(s): Joseph B Cuseo, Aaron Thompson
Summer reading programs for first-year students should be focused on the needs of those students. This book moves away from the paradigm of using general audience novels for summer reading programs. It is a high-impact book written by experienced first-year educators for this specific student audience.
Author(s): Clair Ossian
Insights: A Laboratory Manual for Physical Geology presents a broad, general approach to core curriculum geology topics in physical geology. Insights is beneficial for geology majors and non-majors as a powerful tool covering basic geology. A significant advantage of Insights is its tight focus on essentials of Physical Geology education. It isn't padded with filler material.
