Organizational Psychology and Behavior: An Integrated Approach to Understanding the Workplace

Author(s): Zinta Byrne

Based off the author’s extensive industrial, consultative, research, and teaching experience, Organizational Psychology and Behavior: An Integrated Approach to Understanding the Workplace integrates organizational psychology and organizational behavior in one comprehensive package.   Written in a...

Communicating Love in Relationships

Author(s): RENEE J BOURDEAUX

No greater gift, no greater feeling, no greater calling exists than love. Love acts as a foundation, an emotion, a bridge to understanding those who see the world differently. Love infiltrates life in every interaction, and touches us in ways that no other is able to match. While the complexities...

Effective Advertising & Social Media: Strategy & Analytics

Author(s): Gerard Tellis

Effective Advertising & Social Media: Strategy & Analytics integrates a vast literature in consumer behavior and quantitative marketing on when, how, and why advertising works, in the new environment of social media. The book is in three parts. Part I explains the importance of advertising, th...

Cooking for the Hospitality Industry

Author(s): Jodi Lee Duryea

It is important to have a basic understanding of what is going on in the kitchen no matter what area of the hospitality industry your focus is. Cooking for the Hospitality Industry is ideal for anyone going into any area of Hospitality. While outlining the basic structure of commercial kitchens, ...

Casing the Family: Theoretical and Applied Approaches to Understanding Family Communication

Author(s): Sarah Symonds-LeBlanc, Sydney O'Shay

New Second Edition Now Available!There is no one strict definition of family communication, because each family is different.Sarah Symonds LeBlanc and Sydney O’Shay's Casing the Family: Theoretical and Applied Approaches to Understanding Family Communication fuses case studies with communication the...

Casing Communication Theory

Author(s): Corey Liberman, Andrew S Rancer, Theodore A Avtgis

Casing Communication Theory exposes readers to some of the most cited, most prolific, most important theories within the dynamic field of communication.  The edited collection features 24 case studies that analyze communication theories in different contexts.   Casing Communication Theory, edited...

Gender Actualized: Cases in Communicatively Constructing Realities

Author(s): Erika L Kirby, M Chad Mcbride

Gender Actualized: Cases in Communicatively Constructing Realities is an edited collection of 43 cases that provide a common frame for dialoguing about gender/ed issues. Centered in narrative theory, it extends the realm of personal experience by introducing situations in context that involve real d...

Hospitality Sales Decision Theory: Case Study Approach: Analyzing Economic Benefits

Author(s): Jennifer Calhoun, Brett Gallagher

In the business world there are demands made on professionals to be productive and to enhance the bottom line of their organizations. Hospitality Sales Decision Theory: Measuring the Economic Benefits utilizes a case study approach. This approach is centered on decision theory and on the use of a...

Successful Hotel, Lodging and Resort Management: Delivering the Guest Experience

Author(s): Michael Collins, Gabriela Lelo De Larrea, Karima Lanfranco

Exceptional customer experiences and financial returns are interdependent, whether a lodging operation is a luxury resort and spa, or a select-service economy hotel. Successful Hotel, Lodging & Resort Management: Delivering the Guest Experience fully explores this synergistic relationship. Successfu...

Improving Reading: Strategies, Resources, and Common Core Connections

Author(s): Jerry Johns, Susan Lenski

Improving Reading is perhaps the most comprehensive, useful reading resource available. It is full of ideas for professionals who work with whole classes, individual students, or groups of students. The eight chapters correlate with the main components of a comprehensive reading curriculum and the C...