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Tourism: Concepts and Practices
Author(s): John Walker, Christopher John M. Walker
Tourism: Concepts and Practices was written to empower students and help them become future leaders in this great industry. It provides an overview of the world’s largest and fastest growing industry groupings. Each chapter contains information about the numerous tourism segments, the many different...about product
Service Management Principles for Hospitality and Tourism in the Age of Digital Technology
Author(s): Jay Kandampully, David Solnet, Anil Bilgihan
Service Management Principles for Hospitality & Tourism in the Age of Digital Technology was developed through many years of teaching service management mainly to hospitality and tourism management students. This edition ensures that the content of this book remains current and includes references a...Communication Ethics Literacy: Dialogue and Difference
Author(s): Janie Fritz, Leeanne McManus, Michael Kearney
Communication ethics is imperative in the 21st century as the prevalence of conflicting opinions endangers successful, respectful communication. Utilizing a dialogic approach to ethical communication, Communication Ethics Literacy: Dialogue & Difference provides a timely review of classic communicat...Learning About Dance: Dance as an Art Form and Entertainment
Author(s): Nora Ambrosio
New Ninth Edition Now Available!Learning about Dance: Dance as an Art Form and Entertainment introduces students to the exciting, daring, ever-changing, and dynamic world of dance.Learning about Dance invites readers to experience the artistry and excitement of the dance world. The publication prese...Starting Your Career in Sport, Entertainment and Venue Management
Author(s): Steven Taylor, Matthew Garrett
Every organization in sport, entertainment, and venue management struggles to find employees that “get it.” Very few have any idea of what working in this industry is really like. Even fewer are willing to put in the effort required.Starting Your Career in Sport, Entertainment, & Venue Management he...Human Trafficking: Intelligence and Investigation
Author(s): Heather Zurburg King
Human Trafficking: Intelligence and Investigation is an innovative approach to understanding and combating human trafficking. From the lens of the criminal justice discipline, the textbook provides a practical resource for how to gather intelligence related to human trafficking cases and apply neces...Applied Freshwater Stream Ecology
Author(s): THOMAS SHAHADY
Applied Freshwater Ecology explains the study of water quality in a river system. It begins in the field of applied science showing how information is acquired and disseminated. Turning to understanding of the stream system, the book explains the unique properties of water and streams in the landsca...Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era
Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh
The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach that’s in sync with today’s al...Event Management Blueprint: Creating and Managing Successful Sports Events
Author(s): Heather Lawrence Benedict, Michelle Wells
Written from a practitioner's viewpoint, Event Management Blueprint: Creating & Managing Successful Sports Events bridges the gap between classroom instruction and on-the-job required tasks by providing current and future event managers with an event management template that can be used in the sport...Hospitality Information Technology: Learning How to Use It
By: Galen R Collins, Cihan Cobanoglu, Anil Bilgihan, Katerina Berezina
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Hospitality Information Technology: Learning How to Use It
Author(s): Galen R Collins, Cihan Cobanoglu, Anil Bilgihan, Katerina Berezina
New Ninth Edition Now Available!The hospitality industry is quickly becoming automated, leading to greater efficiency, better customer service, and ultimately, increased profits. As a result, it is imperative that a person wishing to enter the hospitality business be familiar with the technology pro...