The New Normal Marketing Principles: Building Your Marketing Foundation

Author(s): Donald B. Fisher

This publication is a foundational and comprehensive coverage of marketing perfect for intro classes. This turnkey online course incorporates familiar examples, video, case studies, and more to provide students with an engaging and interactive learning experience. , full_html

Our World, Our Music

Author(s): Robert Elliott

Our World, Our Music relates historical and discipline-specific concepts to students’ existing knowledge gained through cultural participation. It addresses past and present, Western and non-Western societies and cultures, examining music in particular, the arts in general, and the societies that su...

Hospitality Financial Management and Contextualized Decision Making

Author(s): Nan Hua, Barry Bloom, Agnes DeFranco, Toni Repetti, Twila Mae Logan, Dipendra Mann, Peng Liu, Prashant Das, Arun Upneja

This textbook encompasses four parts, introducing finance theories and contextualized decision making with a clear articulation as to how, individually and collectively, they are shaping the future of hospitality financial management. Part I sets the foundation of hospitality financial management by...

Principles of Macroeconomics: Understanding Our Material World

Author(s): Fred G Newbury, Dave Shorow, Gus Herring

Principles of Macroeconomics: Understanding Our Material World provides a fully integrated multi-modal format (printed text, if desired, as well as eBook, video, audio, animations, interactive exercises and more) to help guide your students through the challenging world of macroeconomics.Principles ...

Lifetime Physical Fitness: Assessments, Concepts, Prescriptions

Author(s): N Carolina Central Physical Education

This reader-friendly course balances theoretical concepts and labs.  It is a practical approach that helps the student build a solid foundation for:assessing fitness performanceproviding effective instruction in fitnessand providing practical training in each area of physical fitnesscardiorespirator...

Introduction to African American Studies: An African Centered Historiography of African American History and Culture

Author(s): Karla D. Kirk

YOUR Career: Navigate Your Path to Career Success

Author(s): Kenneth Buckley, Jeffrey S. Stubbs, Michael C. Estepp

New Edition Coming Soon!, full_html

Contemporary Physical Science

Author(s): Innocent Aluka

New Sixth Edition Now Available!Contemporary Physical Science introduces readers to the basic concepts of the physical processes occurring in our environment. It is designed and structured for beginning scientists, introductory science educators, and non-science majors enrolled in physical science t...

Teaching Texas: A Complete and Practical Approach to Understanding and Applying the Pedagogy and Professional Responsibilities (PPR) TExES

Author(s): Teri Bingham

Teaching Texas: A Complete and Practical Approach to Understanding and Applying the Pedagogy and Professional Responsibilities (PPR) TExES is a hands-on guide for preservice teachers to prepare for the TExES examination. The publication integrates real-life scenario-based questions, tips, theory, an...

Practices and Techniques in Horticulture

Author(s): Ellen Peffley Harp, Cynthia Mckenney, Judith E. Wilmington, Richard Durham

The NEW 7th edition of Practices and Techniques in Horticulture has added some new exciting laboratory exercises as well as enhanced some of the previous activities. As students become more focused on the environment and sustainable plant production practices, we have evolved the book’s focus to inc...