A Constant Struggle: Documents and Readings in African American History to 1865, Volume 1

Author(s): Yohuru R Williams, Tamara Brown, Dr. Roger Davidson

A Constant Struggle: Documents and Readings in African American History volumes provide essential primary source documents and informative essays for the study of African American history from its African origins to contemporary times. The volumes assist in building critical thinking skills for the ...

Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh

Second Edition Coming Soon!The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach tha...

Essential Biology: An Applied Approach

Author(s): Peter Daempfle

Essential Biology: An Applied Approach is a textbook intended for introductory college biology courses. It uses a society-based approach to guide readers to appreciate biology as it applies to current and historic cultural issues. Essential Biology serves the traditional undergraduate biology curric...

Lying and Deception in Human Interaction

Author(s): Mark Knapp, William Earnest, Darrin Griffin, Matthew McGlone

The emergence of social media, the digital revolution, and the today’s political climate have all brought renewed attention to deception as a human communication phenomenon. Lying and Deception in Human Interaction presents deception from a variety of perspectives.  The text primarily focuses on ...

Communication & Human Behavior

Author(s): Brent D Ruben, Lea Stewart

A knowledge of human behavior helps us understand ourselves, our actions, our motives, our feelings, and our aspirations… Communication and Human Behavior portrays a broad and colorful landscape of the field, outlines the history of communication study, and focuses on communication as a basic lif...

Writing and Reporting for Digital Media

Author(s): Raul Reis, KATHERINE V. MACMILLIN, Michael Scott Sheerin

One of the effects of digital technologies in our lives has been to speed up the pace of everything—from the way we communicate with each other to the way we receive and process news. This sense of speed, urgency and immediacy, which was always part of news production, has been taken almost to an ex...

Project Management Using Microsoft Project 2013 - Academic Version

Author(s): Augustus J Cicala

Project Management Using Microsoft Project 2013: A Training and Reference Guide for Project Managers Using Standard, Professional, Server, Web Application and Project Online introduces readers to the project manager’s perspective on the latest version of Microsoft Project, Microsoft Project 2013. Th...

Casing Sport Communication

Author(s): Diana Tucker, Jason S Wrench

Groundbreaking Collection Now Available!Casing Sport Communication applies the proven concept of active learning to undergraduate and entry-level graduate courses in sport communication.Students engaged in case analysis learn to think, analyze, react, and evaluate so that they develop transferable c...

Beyond the Blank Pages

Author(s): Samantha Bell

Beyond the Blank Pages presents vital English composition skills while promoting student advocacy. More than a typical English Composition textbook, Beyond the Blank Pages incorporates groundbreaking assignment prompts and discussion topics related directly to student experience to promote self-a...

Insight into Innovation: Applying Communication Theory in Our Web 2.0 Lives

Author(s): Rebecca Curnalia

Lives are increasingly lived through mediated channels like smartphones and computers… Communication theory is more interesting for students if it fits with what they do every day: using and interacting via mediated channels like social networks, websites, texts, and e-mail. Insight into Innov...