College and Career Success: Concise Version

Author(s): Marsha Fralick, Seth Batiste

College and Career Success Concise 9th Edition is designed for one-two unit courses or for developmental students who need more time to read the material. It will help students have a successful journey through college and into their career with career planning and academic skills that will help the...

Introduction to Mediated Communication: Social Media and Beyond

Author(s): David Keith Westerman, Nicholas David Bowman, Kenneth A Lachlan

Computers allow us to do things today that were barely dreamed of 60 years ago. Today, computers and networks provide us a personal space in which we can share our innermost thoughts and feelings on a large network with others. Introduction to Mediated Communication explains and discusses mediat...

Hotel, Restaurant, and Travel Law: A Preventive Approach

Author(s): Karen L. Morris, Jane Boyd Ohlin

If an ounce of prevention on is worth a pound of cure, Hotel, Restaurant, and Travel Law: A Preventive Approach is a vital resource for any industry professional!Hotel, Restaurant, and Travel Law: A Preventive Approach is a comprehensive, yet approachable, guide to the legal knowledge needed to both...

Persuasion: Integrating Theory, Research, and Practice

Author(s): Ann Bainbridge Frymier

Students want to learn how to persuade parents, teachers, and classmates. Teachers often view a skills approach as too limiting and focus on theories of persuasion. Persuasion: Integrating Theory, Research, and Practice features an unprecedented fusion of the persuasion skills that students seek...

Training and Development: Enhancing Talent for the 21st Century

Author(s): Steven Beebe, Timothy Mottet, K. David Roach

Communication competencies are among the most coveted skills on the planet—whether applied in the workplace, social settings, or at home.Training and Development: Enhancing Talent for the 21st Century teaches people how to develop essential communication and leadership talent.  It is not just a book...

Argumentation: Critical Thinking in Action

Author(s): David Lapakko

Argumentation: Critical Thinking in Action explores a wide variety of issues and concepts connected to making arguments, responding to the arguments of others, and using good critical thinking skills to analyze persuasive communication. Based on feedback from users and instructors, the new fifth ...

The Menu & The Cycle of Cost Control

Author(s): Susan D Marshall, Paul J Mcvety, Bradley J Ware

Success in today's food and beverage organizations requires a solid knowledge of industry trends, the ability to prepare cost-effective menus that appeal to guests' needs and wants, and the skills to develop and implement a concrete strategic fiscal plan to control costs and to manage sales. The Men...

The Beverage Service World: Alcohol and Non-Alcoholic Beverages and Their Role in Hospitality Operations

Author(s): Wallace Rande, Byron Marlowe

The world of Beverage Management is expanding and changing at a rapid pace.The Beverage Service World: Alcohol & Non-Alcoholic Beverages and Their Role in Hospitality Operations provides readers with a comprehensive inside look at the latest developments in this exciting industry! It prepares reader...

Becoming Aware: A Text-Workbook for Human Relations and Personal Adjustment

Author(s): Katie Barwick-Snell, Velma Walker

Becoming Aware: A Text/Workbook for Human Relations and Personal Adjustment assists the reader in the process of becoming more aware of themselves and others through the most interactive learning process found in any textbook.Becoming Aware helps students explore, experiment, test, and apply the sch...

Communicating Professionally In Today's Workplace

Author(s): Robert Insley

Business communication instructors and trainers must prepare students and employees to communicate effectively and efficiently in the ever-changing and increasingly global business environment.Communicating in Business fuses a text with continuously-updated website resources that provide a comprehen...