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Calculus
Author(s): Mylan Redfern Betounes, David Betounes
NOTE: This version of the authors’ calculus book was previously titled: “Calculus: Concepts & Calculations-Non-CAS Version.” The book presents the essential calculus material using a traditional approach and organization of the canonical collection of concepts. The writing style is clear and con...Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era
Author(s): Thomas R. Flynn, James R. Smith, Michael Walsh
There is a newer set of marketplace realities. The 2025—2034 decade is primed to become the most extraordinary era in marketing communication history. The consumer environment is filled with cultural, economic, political, and social turbulance. AI, marketing and communication tech innovations are no...Global Enterprise: The Theory & Practice of International Business
By: Eugene Paul Kim, Roger Philips, Stanley Klatka, Jonathan Opata, Virginia A Suveiu, Robert Austin
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Global Enterprise: The Theory & Practice of International Business
Author(s): Eugene Paul Kim, Roger Philips, Stanley Klatka, Jonathan Opata, Virginia A Suveiu, Robert Austin
Global Enterprise – Theory and Practice is a multi-authored textbook on international business providing an alternative to the standard, bland, encyclopedic international business textbooks on the market today. The emphasis here is on teaching students usable skills and knowledge in the context of ...Content Area Literacy
Author(s): Jerry Johns, Paula Di Domenico, Rachel Lesinski-Roscoe
Content Area Literacy: Toolkit of Disciplinary Strategies for Middle and High School considers various professionals who may find its content useful:professors teaching a content area or disciplinary literacy coursemiddle and high school teachers working directly with students literacy and instructi...Mechanisms and Logic in Human Physiology
Author(s): Erik P. Silldorff, Gerald D. Robinson
Mechanisms and Logic in Human Physiology is a next-gen learning resource, adapting to a variety of pedagogical strategies as well as strongly promoting higher order thinking, the ultimate goal of 21st century pre-clinical education. Physiology - a study of complex systems in motion - requires a deep...Reading the Web: Strategies for Internet Inquiry
Author(s): Elizabeth Dobler
Reading the Web: Strategies for Internet Inquiry outlines web literacy in a user-friendly way that helps educators provide students with practical skills and strategies needed to approach the internet with discernment. One of the ways it accomplishes this is through the QUEST model: questioning, und...Supply Chain Simplified
Author(s): James Kirby Easterling
Supply Chain Simplified was written to explain the various facets of supply chain management: the people, processes, and systems used in what is now the hottest field in business, in a way that everyone can understand. Whether you’re a high school or college student preparing for your future, someon...Earth's Natural Hazards: Understanding Natural Disasters and Catastrophes
Author(s): Ingrid A. Ukstins, David M Best
OUR PLANET IS A DYNAMIC PLACEGlobal pandemics, earthquakes, volcanic eruptions, cyclonic storms and many other natural hazards occur across our planet every day and have significant human impact. This textbook examines how normal processes of the Earth-atmosphere-hydrosphere-space systems result in ...Cyber Security Essentials: Understanding Risk and Controls
Author(s): Scott H. Belshaw, Ben Allen CISM CRISC
Since the 1990's, the internet has transformed business by enabling the collection, analysis, and almost instantaneous transmission of data. It has also transformed crime. The demand for 24-hour online access to databases and information has created unprecedented opportunities for unethical people. ...History and Tradition of Jazz
Author(s): Thomas E Larson
History and Tradition of Jazz is not just a story of jazz music and musicians, but the struggle to achieve, create, and invent for the sake of this musical art form. The publication features stories and legends of important events and people who shaped jazz history, while addressing how the music h...