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Communicating Love in Relationships
Author(s): RENEE J BOURDEAUX
No greater gift, no greater feeling, no greater calling exists than love. Love acts as a foundation, an emotion, a bridge to understanding those who see the world differently. Love infiltrates life in every interaction, and touches us in ways that no other is able to match. While the complexities...Effective Advertising & Social Media: Strategy & Analytics
Author(s): Gerard Tellis
Effective Advertising & Social Media: Strategy & Analytics integrates a vast literature in consumer behavior and quantitative marketing on when, how, and why advertising works, in the new environment of social media. The book is in three parts.Part I explains the importance of advertising, the socia...Cooking for the Hospitality Industry
Author(s): Jodi Lee Duryea
It is important to have a basic understanding of what is going on in the kitchen no matter what area of the hospitality industry your focus is. Cooking for the Hospitality Industry is ideal for anyone going into any area of Hospitality. While outlining the basic structure of commercial kitchens, ...Organizational Psychology and Behavior: An Integrated Approach to Understanding the Workplace
By: Zinta Byrne
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Organizational Psychology and Behavior: An Integrated Approach to Understanding the Workplace
Author(s): Zinta Byrne
Based off the author’s extensive industrial, consultative, research, and teaching experience, Organizational Psychology and Behavior: An Integrated Approach to Understanding the Workplace integrates organizational psychology and organizational behavior in one comprehensive package. Written in a...about product
Casing the Family: Theoretical and Applied Approaches to Understanding Family Communication
Author(s): Sarah Symonds-LeBlanc, Sydney O'Shay
New Second Edition Now Available!There is no one strict definition of family communication, because each family is different.Sarah Symonds LeBlanc and Sydney O’Shay's Casing the Family: Theoretical and Applied Approaches to Understanding Family Communication fuses case studies with communication the...Casing Communication Theory
Author(s): Corey Liberman, Andrew S Rancer, Theodore A Avtgis
Casing Communication Theory exposes readers to some of the most cited, most prolific, most important theories within the dynamic field of communication. The edited collection features 24 case studies that analyze communication theories in different contexts. Casing Communication Theory, edited...Gender Actualized: Cases in Communicatively Constructing Realities
Author(s): Erika L Kirby, M Chad Mcbride
Gender Actualized: Cases in Communicatively Constructing Realities is an edited collection of 43 cases that provide a common frame for dialoguing about gender/ed issues. Centered in narrative theory, it extends the realm of personal experience by introducing situations in context that involve real d...Hospitality Sales Decision Theory: Case Study Approach: Analyzing Economic Benefits
Author(s): Jennifer Calhoun, Brett Gallagher
In the business world there are demands made on professionals to be productive and to enhance the bottom line of their organizations. Hospitality Sales Decision Theory: Measuring the Economic Benefits utilizes a case study approach. This approach is centered on decision theory and on the use of a...Successful Hotel, Lodging and Resort Management: Delivering the Guest Experience
By: Michael Collins, Gabriela Lelo De Larrea, Karima Lanfranco
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Successful Hotel, Lodging and Resort Management: Delivering the Guest Experience
Author(s): Michael Collins, Gabriela Lelo De Larrea, Karima Lanfranco
Exceptional customer experiences and financial returns are interdependent, whether a lodging operation is a luxury resort and spa, or a select-service economy hotel. Successful Hotel, Lodging & Resort Management: Delivering the Guest Experience fully explores this synergistic relationship. Successfu...Improving Reading: Strategies, Resources, and Common Core Connections
Author(s): Jerry Johns, Susan Lenski
Improving Reading is perhaps the most comprehensive, useful reading resource available. It is full of ideas for professionals who work with whole classes, individual students, or groups of students. The eight chapters correlate with the main components of a comprehensive reading curriculum and the C...