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Insightful Branding: People-Centric Tactics for Building Brands

Author(s): RYAN EANES

Brands and branding are inescapable parts of life in the 21st century. Even young children can easily identify countless logos; as adults, we develop brand preferences that include feelings of trust and loyalty, even when branding is the only significant difference between product or service offerin...

Introductory Forensic Science, Second Edition

Author(s): R.E. Gaensslen, A.K. Larsen

INTRODUCTORY FORENSIC SCIENCE, Second Edition, provides readers with foundational knowledge in the field of forensic science. Topics covered include criminalistics, crime scene processing, and proper evidence handling techniques as well as different subdisciplines such as drug identification, digita...

General Chemistry Laboratories: A Freshman Workbook

Author(s): Simon G Bott, Russell A Geanangel, Vladimir Zaitsev

eBook VersionYou will receive access to this electronic text via email after using the shopping cart above to complete your purchase., basic_html

An Introduction to Population Studies: Global Perspective

Author(s): Frank Trovato

Covering the field of population studies, An Introduction to Population Studies - Global Perspective consists of twelve chapters subdivided under five parts: (1) Population as a Scientific Discipline; (2) Demographic Composition; (3) Demographic Processes: Fertility and Mortality; (4) Demographic Pr...

American Politics Applied: Interactive Exercises for Inside and Outside the Classroom

Author(s): Todd Schaefer, Russell G Brooker

American Politics Applied: Interactive Exercises for Inside and Outside the Classroom is designed as a practical yet engaging supplement for both students and faculty. The book includes two exercises for each topic regularly covered in an American politics and government course. The first exercise i...

Fundamentals of Digital Literacy

Author(s): Kathy Sole, Katherine L. Jackson

Fundamentals of Digital Literacy explores how technology changes everyday life, emphasizing the importance of digital literacy to personal success in the educational, professional, and financial realms.Each chapter helps students identify and apply digital tools in the real world, highlighting advan...

Modern Project Management

Author(s): Bruce T. Barkley

MODERN PROJECT MANAGEMENT provides an accessible introduction to project management. Closely aligned with Project Management Institute standards, the text presents both conceptual and practical information that prepares students to manage projects in their pro­fessional and personal lives., full_htm...

Shepherd Crook Brazil: Introduction to Computer Graphics

Author(s): Dyshann Anderson

The Shepherd Crook is a metaphor for tacit and explicit knowledge skills in graphic arts. The skills acquired are to guide a given demographics or target audience. The first edition of this publication is a journey to Rio De Janeiro, Brazil (land of creativity). Information designer, entrepreneur, a...