Contemporary Cases in Event Management

Author(s): Deborah Breiter Terry, Amanda K Cecil

Contemporary Cases in Event Management is a collection of 14 case studies. Featuring a wide variety of cases involving Government Meetings, Trade Shows, Association Meetings, PRIDE Gatherings, and more, this case collection is the perfect accompanying text to any Event Planning and Management course...

Make It Count! Getting the Most from a Hospitality Internship

Author(s): Michael Collins

Employers agree—to be successful, graduates of Hospitality Management programs need to have meaningful, hands-on industry work experiences to complement their classroom education. Consequently, nearly all Hospitality Management degree programs require students to complete an internship or practicum ...

Law for Recreation and Sport Managers

Author(s): John Wolohan

Since 1997, Law for Recreation and Sport Managers has been the leading recreation and sports law book for undergraduate and graduate sport management and recreation programs.Key Features:Up-to-date on current court casesEach chapter is written by leading recreation and sport law professors and exper...

Hospitality: An Introduction

Author(s): Robert A Brymer, Lisa N. Cain, Premila Whitney

*Features updated information related to Pandemics and other industry disruptionsHospitality: An Introduction is systemically organized for introductory students. This long-standing, successful book introduces many of the “must know” topics important to hospitality within a traditional business fram...

Hotel, Restaurant, and Travel Law: A Preventive Approach

Author(s): Karen L. Morris, Jane Boyd Ohlin

If an ounce of prevention on is worth a pound of cure, Hotel, Restaurant, and Travel Law: A Preventive Approach is a vital resource for any industry professional!Hotel, Restaurant, and Travel Law: A Preventive Approach is a comprehensive, yet approachable, guide to the legal knowledge needed to both...

Straight Talk About Communication Research Methods

Author(s): Christine S Davis, Kenneth A Lachlan

Researchers are like detectives. Both are trying to find something out. Both are asking and answering questions. Both are trying to put together a puzzle to come up with a solution. In both, answering questions leads to more questions. And, in both, seeing patterns is crucial to solving the puzzle. ...

Consumer Behavior: An Applied Approach

Author(s): Nessim Hanna, Richard Wozniak, Margaret Hanna

The positive turn in our economy since the Great Recession of 2007 through 2009 has reconfigured our outlook with regard to employment, inflation, and energy prices, as well as our willingness to spend and consume ...The recent trend toward increasing global cooperation among blocks of countries was...

Selling in the Sport Industry

Author(s): David Pierce, Nels Popp, CHAD MCEVOY

With an industry at $498 billion according to Plunkett Research, Ltd, sports is one of the largest industries in the United States. Being able to sell items in this industry is key to excelling in the field itself.Selling in the Sport Industry is a groundbreaking publication and is the only book in ...

Marketing for Sport Business Success

Author(s): Brian Turner, Kimberly Miloch

The field of sport marketing is growing….As the field thrives and becomes more specialized, it is necessary to call upon a number of experts in various areas to create a comprehensive publication necessary to meet the job-related needs of a growing, challenging, and competitive industry.Combining tw...

21st Century Business Etiquette: From Getting a Job to Building a Career

Author(s): Alberta Thrash, Edwige G Sery

21st Century Business Etiquette: From Getting a Job to Building a Career examines some of the obvious and not so obvious tools individuals can use to build a successful business career. The book begins by examining what an individual needs to do to prepare themselves for their career beginning with ...