Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): Thomas R. Flynn, James R. Smith, Michael Walsh

New Second Edition Now Available!This decade, 2020-2029, is primed to become the most extraordinary period in marketing communication history.  The environment is filled with cultural, economic, political and social turbulence. Our personal and professional lives are riddled with change and uncertai...

Essentials of Economics: A Fundamental View

Author(s): David A. Dieterle

Essentials of Economics: A Fundamental View provides essential economic concepts and serves as a primer on becoming an economically literate citizen. This publication gives the reader the tools necessary to analyze any economic situation and to be a more economically educated voter, citizen, produce...

Hospitality Information Technology: Learning How to Use It

Author(s): Galen R Collins, Cihan Cobanoglu, Anil Bilgihan, Katerina Berezina

New Ninth Edition Now Available!The hospitality industry is quickly becoming automated, leading to greater efficiency, better customer service, and ultimately, increased profits. As a result, it is imperative that a person wishing to enter the hospitality business be familiar with the technology pro...

Event Management Blueprint: Creating and Managing Successful Sports Events

Author(s): Heather Lawrence Benedict, Michelle Wells

Written from a practitioner's viewpoint, Event Management Blueprint: Creating & Managing Successful Sports Events bridges the gap between classroom instruction and on-the-job required tasks by providing current and future event managers with an event management template that can be used in the sport...

Management: The Right Work, Done Well!

Author(s): DENIS G. HAMILTON

Management: The Right Work, Done Well! covers all the key topics expected in an introductory management textbook. The publication features an easily readable and understandable format based on the primary purpose of management - to get the “Right Work, Done Well!”The publication is written by Denis ...

Global Entrepreneurship

Author(s): Dianne Welsh, Shawn Carraher

Help Your Students Succeed as Global Entrepreneurs!Global Entrepreneurship focuses on what you need to know about global entrepreneurship. It explains the principles that come from entrepreneurship, international business, cross-cultural management, strategy, exporting, international education, inte...

The Menu & The Cycle of Cost Control

Author(s): Susan D Marshall, Paul J Mcvety, Bradley J Ware

Success in today's food and beverage organizations requires a solid knowledge of industry trends, the ability to prepare cost-effective menus that appeal to guests' needs and wants, and the skills to develop and implement a concrete strategic fiscal plan to control costs and to manage sales. The Men...

The Business of eSports

Author(s): Mark Nagel

New Publication Coming Soon!The esports industry has experienced tremendous growth with the number of casual, avid, and professional players increasing rapidly over the last 10 years. Accompanying player participation growth has been a rapidly developing esports ecosystem that includes tournament or...

Case Studies in Global Entrepreneurship

Author(s): Dianne Welsh, Shawn Carraher

You’ve Asked, and The Authors Listened…Based on requests from instructors, Dianne H.B. Welsh and Shawn M. Carraher have compiled global cases that can be used alone or in conjunction with Global Entrepreneurship, 4th edition through Kendall Hunt Publishing.Developed with the entrepreneur in mind who...

An Applied Approach to Microeconomics

Author(s): Jack A Chambless

Some people would rather perform root canal surgery on a rabid wolverine than sit through a discussion of Federal Reserve policies.Jack A. Chambless’ An Applied Approach to Microeconomics prepares readers to become economically literate human beings by presenting real world issues in a somewhat cont...