Service Management Principles for Hospitality and Tourism in the Age of Digital Technology

Author(s): Jay Kandampully, David Solnet, Anil Bilgihan

Service Management Principles for Hospitality & Tourism in the Age of Digital Technology was developed through many years of teaching service management mainly to hospitality and tourism management students. This edition ensures that the content of this book remains current and includes references a...

Event Planning and Management: Communicating Theory and Practice

Author(s): Leeanne McManus, Stephanie Verni, Mary Elizabeth Rouse

Event Planning: Communicating Theory & Practice, 3rd edition, offers a unique approach that connects concepts in communication to practical event planning ideas. Understanding the “why” behind successful events is fundamental to creating unique and successful experiences for companies, organizations...

Event Management Blueprint: Creating and Managing Successful Sports Events

Author(s): Heather Lawrence Benedict, Michelle Wells

Written from a practitioner's viewpoint, Event Management Blueprint: Creating & Managing Successful Sports Events bridges the gap between classroom instruction and on-the-job required tasks by providing current and future event managers with an event management template that can be used in the sport...

Public Assembly Venue Management: Sports, Entertainment, Meeting, and Convention Venues

Author(s): Lee A. Esckilsen, Adonis N. Jeralds, Kimberly L. Mahoney, Dan S. Camp

Those who manage public assembly venues are continually challenged to operate venues in such a way that brings success to venue ownership and meet the needs of those who utilize them. Accomplishing this daunting task is neither simple, nor is it consistent from venue to venue. Venues vary in mission...

Contemporary Cases in Event Management

Author(s): Deborah Breiter Terry, Amanda K Cecil

Contemporary Cases in Event Management is a collection of 14 case studies. Featuring a wide variety of cases involving Government Meetings, Trade Shows, Association Meetings, PRIDE Gatherings, and more, this case collection is the perfect accompanying text to any Event Planning and Management course...

Professional Sales and Selling for Meetings, Expositions, Events, Conventions & Groups

Author(s): George G Fenich, Jeffrey Beck

Not everyone in Hospitality is in sales, but everyone in Hospitality sells.Professional Sales and Selling for Meetings, Expositions, Events, Conventions & Groups provides a hands-on approach to the world of sales in a hospitality setting with a focus on MEEC events (Meetings, Events, Exhibitions, an...

Make It Count! Getting the Most from a Hospitality Internship

Author(s): Michael Collins

Employers agree—to be successful, graduates of Hospitality Management programs need to have meaningful, hands-on industry work experiences to complement their classroom education. Consequently, nearly all Hospitality Management degree programs require students to complete an internship or practicum ...

Law for Recreation and Sport Managers

Author(s): John Wolohan

Since 1997, Law for Recreation and Sport Managers has been the leading recreation and sports law book for undergraduate and graduate sport management and recreation programs.Key Features:Up-to-date on current court casesEach chapter is written by leading recreation and sport law professors and exper...

Strategic Communications for PR, Social Media and Marketing

Author(s): Laurie J Wilson, Joseph Ogden, Chris Wilson

Millennials, once the darlings of every marketing campaign, are now “old.” They have been replaced by Gen Zs. And we are already observing the unique behaviors and character traits of Gen Alpha, the first group to be born entirely in the 21st century.The metamorphosis of communications and marketing...

Open for Business: Fundamentals for Today's Business

Author(s): MARK JACOBS, Sherryl L Berg-Ridenour, Jonathan Opata, David Walker, Corinne Bodeman

Open For Business: Fundamentals for Today’s Business is written by educators with both corporate and academic experience.  This introductory level business textbook provides all of the necessary information in an easy to read and retainable format.Written in an easy to read format, Open For Business...