Project Management for the Hospitality Industry

Author(s): Timothy Flohr, William Duncan, Catherine Curtis

New Second Edition Coming Soon!Though Project Management consistently ranks as the one of the most sought-after certifications throughout multiple industries, many mistakenly think that Project Management is limited to the information technology, finance and insurance, manufacturing, and constructio...

Management: The Right Work, Done Well!

Author(s): DENIS G. HAMILTON

Management: The Right Work, Done Well! covers all the key topics expected in an introductory management textbook. The publication features an easily readable and understandable format based on the primary purpose of management - to get the “Right Work, Done Well!”The publication is written by Denis ...

Principles of Macroeconomics: Understanding Our Material World

Author(s): Fred G Newbury, Dave Shorow, Gus Herring

Principles of Macroeconomics: Understanding Our Material World provides a fully integrated multi-modal format (printed text, if desired, as well as eBook, video, audio, animations, interactive exercises and more) to help guide your students through the challenging world of macroeconomics.Principles ...

Business Communication on the Edge of Technology

Author(s): Jackie Martin

View Video Walk-Through of Web PublicationBusiness Communication on the Edge of Technology combines a textbook (print / eBook) and companion website – creating a package that students place on their office shelves!Business Communication on the Edge of Technology begins with the theory of written and...

Introduction to Agricultural Sales

Author(s): Anthony Delmond

Agriculture is the earliest and most essential enterprise for humankind. Sales professionals furnish the glue that holds the agricultural system together. Introduction to Agricultural Sales provides students with a strong foundational knowledge of sales relationships, agricultural marketing, and the...

A Citizen's Guide to Economics

Author(s): Cohick Mikel, James Richards, GIAN ARYANI

A Citizen’s Guide to Economics helps readers understand the economics that affects them as they go about their daily lives – training and learning, working and earning, providing for their family, planning for the future, starting up and running a business, and being good citizens.Written in an easy...

Business and Technical Communication: A Guide to Writing Professionally

Author(s): Maribeth Schlobohm, Christopher Ryan

Business and Technical Communication: A Guide to Writing Professionally provides a communication foundation for professionals in business and technical industries. This text aims to guide those whose roles do not exclusively require writing and editing but whose day-to-day responsibilities demand th...

Marketing Research in Practice

Author(s): David Ashley

New Third Edition Now Available!Successful leaders collect and capitalize on data which come in multiple forms. It includes secondary data, interviews, focus groups, questionnaires, observation, and experimental design. They are all critical tools that connect business leaders to their customers whi...

SAP SCM: A Supplement for SAP Based Supply Chain Management Courses

Author(s): Gene Deluke, RAMESH SUBRAMONIAM

Welcome to the sixth edition of SAP SCM: A Supplement for SAP-Based Supply Chain Management Courses. The supplement is a standalone book for graduate and undergraduate students to practice SAP exercises in supply chain management with advanced topics such as APO included. There is a troubleshooting ...

The New Normal Marketing Principles: Building Your Marketing Foundation

Author(s): Donald B. Fisher

This publication is a foundational and comprehensive coverage of marketing perfect for intro classes. This turnkey online course incorporates familiar examples, video, case studies, and more to provide students with an engaging and interactive learning experience. , full_html