Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): Thomas R. Flynn, James R. Smith, Michael Walsh

New Second Edition Now Available!This decade, 2020-2029, is primed to become the most extraordinary period in marketing communication history.  The environment is filled with cultural, economic, political and social turbulence. Our personal and professional lives are riddled with change and uncertai...

Event Planning and Management: Communicating Theory and Practice

Author(s): Leeanne McManus, Stephanie Verni, Mary Elizabeth Rouse

Event Planning: Communicating Theory & Practice, 3rd edition, offers a unique approach that connects concepts in communication to practical event planning ideas. Understanding the “why” behind successful events is fundamental to creating unique and successful experiences for companies, organizations...

Medical Communication: Physical and Psychological Wellness

Author(s): Theodore A Avtgis, Kevin Wright, Veronica Nuzzolo

New Third Edition Now Available!Communication-related issues lead to thousands of deaths annually.The third edition of Medical Communication: Physical and Psychological Wellness creates a more health-conscious society by presenting unique and groundbreaking perspectives on communication in the pract...

Communicating in Your Personal, Professional and Public Lives

Author(s): Sara Weintraub, Candice Thomas-Maddox, Kerry Byrnes

Communication is everywhere in our daily lives. Whether we are interacting with a friend or with a supervisor, in today’s society, the ability to communicate effectively is imperative.Communicating in Your Personal, Professional & Public Lives covers a wide range of relevant topics that provide a so...

Business Communication on the Edge of Technology

Author(s): Jackie Martin

View Video Walk-Through of Web PublicationBusiness Communication on the Edge of Technology combines a textbook (print / eBook) and companion website – creating a package that students place on their office shelves!Business Communication on the Edge of Technology begins with the theory of written and...

The Secret Handshake: Effective Communication Strategies for the Workplace

Author(s): Cherilyn Boyer, Cheryl Brodersen, Mikel Chertudi, Caitlin Hills, Michael Mandel, Kimberly Marchesseault, Marisa Michaels, Diza Sauers

New Edition Now Available!This book was designed to make you as workplace-ready as possible, and to equip you with the skills to finesse any communication challenge.  To be a successful professional communicator – and successful in business, period – you must understand the right approach with the r...

Stand Out: Business Communication Strategies That Work

Author(s): Cherilyn Boyer, Cheryl Brodersen, Mikel Chertudi, Caitlin Hills, Michael Mandel, Kimberly Marchesseault, Marisa Michaels, Diza Sauers

Business communication students are curious, insightful, engaged, and conscientious. They deserve educational resources that are thorough, useful, efficient, and fun.Stand Out: Business Communication Strategies that Work rises to the occasion, providing modern students with a text specifically tailo...

Media Law: A Guide to Understanding Mass Communication Law

Author(s): Mark P. Hanebutt

The health of the American democracy in the 21st Century will depend largely upon the health of American media. Information is the lifeblood of a free republic. Yet, the internet and social media have provided media professionals with new legal challenges regarding privacy, security and credibility....

International Public Debate Association Textbook

Author(s): International Public Debate Association

The International Public Debate Association was formally established in 1997 and has grown dramatically ever since. The association is comprised of competitors at all types of schools from community colleges to public and private universities across the country. The International Public Debate Assoc...

Becoming Aware: A Text-Workbook for Human Relations and Personal Adjustment

Author(s): Katherine Barwick-Snell

New Edition Now Available!Becoming Aware: A Text/Workbook for Human Relations and Personal Adjustment assists the reader in the process of becoming more aware of themselves and others through the most interactive learning process found in any textbook.Becoming Aware helps students explore, experimen...