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Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era
Author(s): Thomas R. Flynn, James R. Smith, Michael Walsh
New Second Edition Now Available!This decade, 2020-2029, is primed to become the most extraordinary period in marketing communication history. The environment is filled with cultural, economic, political and social turbulence. Our personal and professional lives are riddled with change and uncertai...
Contemporary Communication Theory
Author(s): Andrew S Rancer, Theodore A Avtgis, Kevin Wright
The third edition of Contemporary Communication Theory continues the tradition of being primarily social science based yet includes research and theories from other theoretical paradigms. Chapters have been condensed and streamlined to improve readability and accessibility. New theories have been ad...
Intercultural Communication in Your Life
Author(s): Shawn Wahl, Jake Simmons, Jeffrey McCune, Jr.
Where groups of people gather, there is always an elephant in the room: difference. Elephants are remarkable, complex creatures which take up much space. Likewise, matters of race, culture, and difference require creative and complicated conversations—which moves us beyond “we are all alike” or “we ...
Public Relations Principles: Bridging Theory to Practice
Author(s): Shawn Wahl, Michelle Maresh-Fuehrer
New Second Edition Now Available!Designed as a core textbook for introductory public relations courses, Public Relations Principles: Strategies for Professional Success provides students with a solid foundation in public relations in a variety of contexts.With possible uses in various industries suc...
Becoming Global Citizens: A Handbook for International Media and Communication
Author(s): Jennifer Braddock
Becoming Global Citizens: A Handbook for International Media and Communications is a turn-key customizable online course package that introduces students to the global media environment and provides them with opportunities for expanding their own views and perspectives on the world and their role in...
Clear Communication, Powerful Results: Professional Communication
Author(s): Deirdre L. Simmons
In today’s hyper-connected world, your words can echo across boardrooms and beyond borders. Clear Communication, Powerful Results amplifies your voice to resonate with impact. This transformative resource is your key to unlocking the power of influential communication in today’s dynamic global envir...
Currents in Communication
Author(s): Elliot King
Currents in Communication serves as a foundational text for students who plan to major in communication for their undergraduate education. It is one of the first textbooks to integrate an in-depth exploration of mass communication with an introduction to interpersonal communication and business comm...
More Than Just Leading: Working with Others to Make Things Happen
Author(s): Brent D Ruben, Watts Ruben
Leadership is one of the most important themes of our time, and the need for thoughtful and skilled leaders is a priority. Effective leadership is critical to advance shared goals and to overcome the challenges and divides that impede collaboration and teamwork.More Than Just Leading: Working with O...
An Introduction to Visual Communication: Understanding and Creating the Language We See
By: Stan Alost
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