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Strategic Communications for PR, Social Media and Marketing
Author(s): Laurie J Wilson, Joseph Ogden, Chris Wilson
Millennials, once the darlings of every marketing campaign, are now “old.” They have been replaced by Gen Zs. And we are already observing the unique behaviors and character traits of Gen Alpha, the first group to be born entirely in the 21st century.The metamorphosis of communications and marketing...
Public Relations Principles: Bridging Theory to Practice
Author(s): Shawn Wahl, Michelle Maresh-Fuehrer
New Second Edition Now Available!Designed as a core textbook for introductory public relations courses, Public Relations Principles: Strategies for Professional Success provides students with a solid foundation in public relations in a variety of contexts.With possible uses in various industries suc...
Casing Public Relations
Author(s): Jason Wrench, Joan Schuman, Donna Flayhan
Provide your students with a reasoning process that leads to good decision making in the fast paced world of public relations…. Students engaged in case analysis learn to think, analyze, react and evaluate so that they develop transferable critical, analytical, problem focused skills that can be ...
The Writer's Toolbox: Blueprints for Successful Communicators
Author(s): Joseph Basso, Randall Hines, Suzanne D FitzGerald
Research indicates that those hiring strategic communicators value writing as the number one desired skill in any level of new employee. The Writer's Toolbox: Blueprints for Successful Communicators gives students the tools needed to succeed in the dynamic strategic communication field! The Write...
The Social Media: Is It Still a Thing?
Author(s): David Nelson
This title explores the intricate relationship between social media, technology, and society, structured into four thematic sections. The first part, Social Media & Tech, delves into the rapid evolution of technology and its profound impact on society, setting the stage for understanding the growing...
Public Relations in the Digital Era
Author(s): Ana Mollinedo Mims, Marcela Miguel Berland
With the advancement of social media tools, AI, and other technological advancements, public relations has changed radically and continues to evolve rapidly, making the information landscape very crowded for the public who are constantly bombarded by all kinds of communications. Attention spans are ...
Public Relations Management: A Team-Based Approach
Author(s): Diane F. Witmer, Douglas J Swanson
Emerging communication technologies continue to affect the practice of public relations….. Public Relations Management: A Team Based Approach by Diane F. Witmer features discussions of these new developments, including social media and the Internet. Unique to the market, Public Relations Manageme...
ideapower: A Practical Guide to Building Winning Public Relations Campaigns
Author(s): Charles O Kaufman
ideapower aims to stimulate learning, develop creative and strategic thinking, and to build an assortment of useful skills that will help the reader reach campaign and career goals. It combines public relations theory with practical discussions about multistep processes that will boost conceiving, p...
Engaging Public Relations: A Creative Planning Approach
Author(s): Charles O Kaufman
Engaging Public Relations: A Creative Planning Approach makes public relations exciting and engaging for your students! Written by an author with diverse media experiences, this text makes public relations relevant and practical in today’s fast-changing media environment. Engaging Public Relat...