Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): Thomas R. Flynn, James R. Smith, Michael Walsh

Second Edition Coming Soon!The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach tha...

Content Area Literacy

Author(s): Jerry Johns, Paula Di Domenico, Rachel Lesinski-Roscoe

Content Area Literacy: Toolkit of Disciplinary Strategies for Middle and High School considers various professionals who may find its content useful:professors teaching a content area or disciplinary literacy coursemiddle and high school teachers working directly with students literacy and instructi...

Getting Hired: A Student Teacher's Guide to Professionalism, Resume Development and Interviewing

Author(s): WILLIAM COGHILL BEHRENDS, REBECCA ANTHONY

This book targets the primary goals of any student teaching program -- professionalism, interviewing, and getting hired. Getting Hired is designed to accompany a student teaching experience and provides step-by-step guidance through student teaching, interviewing, and into a job.This book is set up ...

CSI: A Step-by-Step Guide to Writing Your Literature Review in Communication Studies

Author(s): Rebecca Curnalia, Amber Ferris

New Second Edition Now Available! Communication scholars must be inquisitive, seek answers, synthesize information, and make educated decisions – similar to being a detective. The authors of CSI: A Step-by-Step Guide to Writing Your Research Report utilize the CSI theme to provide the reader w...

Hospitality: An Introduction

Author(s): Robert A Brymer, Lisa N. Cain, Premila Whitney

*Features updated information related to Pandemics and other industry disruptionsHospitality: An Introduction is systemically organized for introductory students. This long-standing, successful book introduces many of the “must know” topics important to hospitality within a traditional business fram...

Casing Public Relations

Author(s): Jason Wrench, Joan Schuman, Donna Flayhan

Provide your students with a reasoning process that leads to good decision making in the fast paced world of public relations…. Students engaged in case analysis learn to think, analyze, react and evaluate so that they develop transferable critical, analytical, problem focused skills that can be ...

The Nonverbal Communication Book

Author(s): Joseph DeVito

The Nonverbal Communication Book embarks the reader on an exciting journey into the world of nonverbal communication! The Nonverbal Communication Book covers both the theory and research in nonverbal communication and describes the ways nonverbal communication works. Ultimately, the publication e...

Becoming a Critic: An Introduction to Analyzing Media Content

Author(s): Rebecca Curnalia, Cary Wecht, Amber Ferris

Filling a void in the media theory, methods, and literacy market, Becoming a Critic is an introduction to current and approachable theory and research on media content. By addressing undergraduate readers as student scholars, the reader is taught to objectively assess the content and implications of...

Real-World Statistics: In-Person Version

Author(s): Carol Saltsgaver

Real-World Statistics was written for all college majors who have completed at least an intermediate algebra as well as a geometry course. The text contains many examples and exercises from a wide variety of statistical applications, making it appropriate for many different disciplines.Real-World St...

A Discourse in the African American Experience: Black Star

Author(s): Regina M Williams Davis, Temeka L Carter, Robin N Buckrham

This text serves as a springboard for learning and a roadmap to help readers create a knowledge of what it means to be African American in this country.  Each section of this book provides basic concepts and ideas for the reader to actively participate in the learning process by researching, writing...