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Content Area Literacy
Author(s): Jerry Johns, Paula Di Domenico, Rachel Lesinski-Roscoe
Content Area Literacy: Toolkit of Disciplinary Strategies for Middle and High School considers various professionals who may find its content useful:professors teaching a content area or disciplinary literacy coursemiddle and high school teachers working directly with students literacy and instructi...Geology of National Parks
Author(s): David A. Foster, David Hacker, Ann G Harris
The National Parks of the United States preserve our nation's iconic landscapes and some of the finest examples of geologic heritage. From glaciers to caves, volcanoes to canyons, or mountains to coral reefs, the nation's geologic features and landforms have been an important part of the American ex...Starting Your Career in Sport, Entertainment and Venue Management
Author(s): Steven Taylor, Matthew Garrett
Every organization in sport, entertainment, and venue management struggles to find employees that “get it.” Very few have any idea of what working in this industry is really like. Even fewer are willing to put in the effort required.Starting Your Career in Sport, Entertainment, & Venue Management he...about product
The Resident Assistant: Applications and Strategies for Working with College Students in Residence Halls
Author(s): Gregory Blimling, DENISE BAUMANN
The resident assistant (RA) is the foundation of every residence life program. These student-staff members face difficult challenges as they guide and support their peers through the college experience. The Resident Assistant, by Gregory Blimling and Denise Baumann, provides a comprehensive text for...about product
Peer-to-Peer Leadership: Research-Based Strategies for Peer Mentors and Peer Educators
Author(s): Greg Metz, Joseph B Cuseo, Aaron Thompson
Peer-to-Peer Leadership: Research-Based Strategies for Peer Mentors and Peer Educators is designed to help student leaders navigate each step in the process of leadership development. It touches all the bases of effective leadership, equipping students with an arsenal of powerful leadership practice...Strategic Communications for PR, Social Media and Marketing
Author(s): Laurie J Wilson, Joseph Ogden, Chris Wilson
New Eighth Edition Now Available!Millennials, once the darlings of every marketing campaign, are now “old.” They have been replaced by Gen Zs. And we are already observing the unique behaviors and character traits of Gen Alpha, the first group to be born entirely in the 21st century.The metamorphosi...CSI: A Step-by-Step Guide to Writing Your Literature Review in Communication Studies
Author(s): Rebecca Curnalia, Amber Ferris
New Second Edition Now Available! Communication scholars must be inquisitive, seek answers, synthesize information, and make educated decisions – similar to being a detective. The authors of CSI: A Step-by-Step Guide to Writing Your Research Report utilize the CSI theme to provide the reader w...Hospitality: An Introduction
Author(s): Robert A Brymer, Lisa N. Cain, Premila Whitney
*Features updated information related to Pandemics and other industry disruptionsHospitality: An Introduction is systemically organized for introductory students. This long-standing, successful book introduces many of the “must know” topics important to hospitality within a traditional business fram...Effective Advertising & Social Media: Strategy & Analytics
Author(s): Gerard Tellis
Effective Advertising & Social Media: Strategy & Analytics integrates a vast literature in consumer behavior and quantitative marketing on when, how, and why advertising works, in the new environment of social media. The book is in three parts.Part I explains the importance of advertising, the socia...Organizational Psychology and Behavior: An Integrated Approach to Understanding the Workplace
By: Zinta Byrne
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Organizational Psychology and Behavior: An Integrated Approach to Understanding the Workplace
Author(s): Zinta Byrne
Based off the author’s extensive industrial, consultative, research, and teaching experience, Organizational Psychology and Behavior: An Integrated Approach to Understanding the Workplace integrates organizational psychology and organizational behavior in one comprehensive package. Written in a...