Persuasion: Integrating Theory, Research, and Practice

Author(s): Ann Bainbridge Frymier

Students want to learn how to persuade parents, teachers, and classmates. Teachers often view a skills approach as too limiting and focus on theories of persuasion. Persuasion: Integrating Theory, Research, and Practice features an unprecedented fusion of the persuasion skills that students seek...

Training and Development: Enhancing Talent for the 21st Century

Author(s): Steven Beebe, Timothy Mottet, K. David Roach

Communication competencies are among the most coveted skills on the planet—whether applied in the workplace, social settings, or at home.Training and Development: Enhancing Talent for the 21st Century teaches people how to develop essential communication and leadership talent.  It is not just a book...

The Menu & The Cycle of Cost Control

Author(s): Susan D Marshall, Paul J Mcvety, Bradley J Ware

Success in today's food and beverage organizations requires a solid knowledge of industry trends, the ability to prepare cost-effective menus that appeal to guests' needs and wants, and the skills to develop and implement a concrete strategic fiscal plan to control costs and to manage sales. The Men...

The Beverage Service World: Alcohol and Non-Alcoholic Beverages and Their Role in Hospitality Operations

Author(s): Wallace Rande, Byron Marlowe

The world of Beverage Management is expanding and changing at a rapid pace.The Beverage Service World: Alcohol & Non-Alcoholic Beverages and Their Role in Hospitality Operations provides readers with a comprehensive inside look at the latest developments in this exciting industry! It prepares reader...

Becoming Aware: A Text-Workbook for Human Relations and Personal Adjustment

Author(s): Katie Barwick-Snell, Velma Walker

Becoming Aware: A Text/Workbook for Human Relations and Personal Adjustment assists the reader in the process of becoming more aware of themselves and others through the most interactive learning process found in any textbook.Becoming Aware helps students explore, experiment, test, and apply the sch...

An Applied Approach to Microeconomics

Author(s): Jack A Chambless

Some people would rather perform root canal surgery on a rabid wolverine than sit through a discussion of Federal Reserve policies.Jack A. Chambless’ An Applied Approach to Microeconomics prepares readers to become economically literate human beings by presenting real world issues in a somewhat cont...

Safety, Nutrition and Health in Early Education

Author(s): CATHIE ROBERTSON

Safety, Nutrition and Health in Early Education explores early childhood safety and nutrition in a variety of facets, including indoor and outdoor safety, emergency procedures, nutrition and food safety, as well as a chapter on holistic wellness in early childhood education. Topics such as diversity...

Introduction to Agricultural Sales

Author(s): Anthony Delmond

Agriculture is the earliest and most essential enterprise for humankind. Sales professionals furnish the glue that holds the agricultural system together. Introduction to Agricultural Sales provides students with a strong foundational knowledge of sales relationships, agricultural marketing, and the...

Event Planning and Management at Colleges and University: An Emerging Hospitality Profession

Author(s): Suzanne Shaw

Event Planning & Management At Colleges & Universities: An Emerging Hospitality Profession, the first book of its kind, focuses on the event planning at a college or university and provides broad insights on what this line of work can offer both personally and professionally. This digital text also ...

Real-World Statistics: In-Person Version

Author(s): Carol Saltsgaver

Real-World Statistics was written for all college majors who have completed at least an intermediate algebra as well as a geometry course. The text contains many examples and exercises from a wide variety of statistical applications, making it appropriate for many different disciplines.Real-World St...