Public Relations Principles: Strategies for Professional Success

Author(s): Shawn Wahl, Michelle Maresh-Fuehrer

Every successful business utilizes good public relations with the media to maintain a positive public opinion. Designed as a core textbook for introductory public relations courses, Public Relations Principles: Strategies for Professional Success provides students with a solid foundation in publi...

Communicating in Your Personal, Professional and Public Lives

Author(s): Sara Weintraub, Candice Thomas-Maddox, Kerry Byrnes

Communication is everywhere in our daily lives. Whether we are interacting with a friend or with a supervisor, in today’s society, the ability to communicate effectively is imperative. Communicating in Your Personal, Professional & Public Lives covers a wide range of relevant topics that provide ...

Casing Sport Communication

Author(s): Diana Tucker, Jason S Wrench

Groundbreaking Collection Now Available!Casing Sport Communication applies the proven concept of active learning to undergraduate and entry-level graduate courses in sport communication.Students engaged in case analysis learn to think, analyze, react, and evaluate so that they develop transferable c...

Insight into Innovation: Applying Communication Theory in Our Web 2.0 Lives

Author(s): Rebecca Curnalia

Lives are increasingly lived through mediated channels like smartphones and computers… Communication theory is more interesting for students if it fits with what they do every day: using and interacting via mediated channels like social networks, websites, texts, and e-mail. Insight into Innov...

Beyond the Blank Pages

Author(s): Samantha Bell

Beyond the Blank Pages presents vital English composition skills while promoting student advocacy. More than a typical English Composition textbook, Beyond the Blank Pages incorporates groundbreaking assignment prompts and discussion topics related directly to student experience to promote self-a...

The Air We Breathe: Sociology of Religion

Author(s): George Sanders, Josh Packard

Religion plays a vital role in geopolitics and in the course of student’s lives – even if they are not religious.  Yet, students often lack a framework for understanding how current arrangements and situations came to be or for understanding why religion operates as such an important force. F...

History of Rock and Roll

Author(s): Thomas E Larson

Here’s your backstage pass to the history of rock and roll.Thomas Larson’s History of Rock & Roll connects music and the culture in which it interacted. Designed for the college non-music major, History of Rock & Roll fuses a text, website, and online music library to cover the music’s story of cont...

A Citizen's Guide to Economics

Author(s): Cohick Mikel, James Richards, GIAN ARYANI

A Citizen’s Guide to Economics helps readers understand the economics that affects them as they go about their daily lives – training and learning, working and earning, providing for their family, planning for the future, starting up and running a business, and being good citizens.Written in an easy...

Our World, Our Music

Author(s): Robert Elliott

Our World, Our Music relates historical and discipline-specific concepts to students’ existing knowledge gained through cultural participation. It addresses past and present, Western and non-Western societies and cultures, examining music in particular, the arts in general, and the societies that su...

Lifetime Physical Fitness: Assessments, Concepts, Prescriptions

Author(s): N Carolina Central Physical Education

This reader-friendly course balances theoretical concepts and labs.  It is a practical approach that helps the student build a solid foundation for:assessing fitness performanceproviding effective instruction in fitnessand providing practical training in each area of physical fitnesscardiorespirator...