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Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era
Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh
Second Edition Coming Soon!The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach tha...Content Area Literacy
Author(s): Jerry Johns, Paula Di Domenico, Rachel Lesinski-Roscoe
Content Area Literacy: Toolkit of Disciplinary Strategies for Middle and High School considers various professionals who may find its content useful:professors teaching a content area or disciplinary literacy coursemiddle and high school teachers working directly with students literacy and instructi...about product
Getting Hired: A Student Teacher's Guide to Professionalism, Resume Development and Interviewing
Author(s): WILLIAM COGHILL BEHRENDS, REBECCA ANTHONY
This book targets the primary goals of any student teaching program -- professionalism, interviewing, and getting hired. Getting Hired is designed to accompany a student teaching experience and provides step-by-step guidance through student teaching, interviewing, and into a job.This book is set up ...Hospitality: An Introduction
Author(s): Robert A Brymer, Lisa N. Cain, Premila Whitney
*Features updated information related to Pandemics and other industry disruptionsHospitality: An Introduction is systemically organized for introductory students. This long-standing, successful book introduces many of the “must know” topics important to hospitality within a traditional business fram...CSI: A Step-by-Step Guide to Writing Your Literature Review in Communication Studies
Author(s): Rebecca Curnalia, Amber Ferris
New Second Edition Now Available! Communication scholars must be inquisitive, seek answers, synthesize information, and make educated decisions – similar to being a detective. The authors of CSI: A Step-by-Step Guide to Writing Your Research Report utilize the CSI theme to provide the reader w...Communicating in Your Personal, Professional and Public Lives
Author(s): Sara Weintraub, Candice Thomas-Maddox, Kerry Byrnes
Communication is everywhere in our daily lives. Whether we are interacting with a friend or with a supervisor, in today’s society, the ability to communicate effectively is imperative. Communicating in Your Personal, Professional & Public Lives covers a wide range of relevant topics that provide ...Casing Public Relations
Author(s): Jason Wrench, Joan Schuman, Donna Flayhan
Provide your students with a reasoning process that leads to good decision making in the fast paced world of public relations…. Students engaged in case analysis learn to think, analyze, react and evaluate so that they develop transferable critical, analytical, problem focused skills that can be ...The Nonverbal Communication Book
Author(s): Joseph DeVito
The Nonverbal Communication Book embarks the reader on an exciting journey into the world of nonverbal communication! The Nonverbal Communication Book covers both the theory and research in nonverbal communication and describes the ways nonverbal communication works. Ultimately, the publication e...Becoming Aware: A Text-Workbook for Human Relations and Personal Adjustment
Author(s): Katie Barwick-Snell, Velma Walker
Becoming Aware: A Text/Workbook for Human Relations and Personal Adjustment assists the reader in the process of becoming more aware of themselves and others through the most interactive learning process found in any textbook.Becoming Aware helps students explore, experiment, test, and apply the sch...Nonverbal Communication for a Lifetime
Author(s): Diana K. Ivy, Shawn Wahl
Designed to fuse a unique balance of theory and application, Nonverbal Communication for a Lifetime translates academic material based on sound research and theory into meaningful applications for the reader to utilize throughout life.The publication extends learning activities by including What Wou...