Discovering Answers: Research Methods for Public Relations

Author(s): Donnalyn Pompper

Welcome to the strategic and creative world of research methods for addressing organizational problems and maximizing opportunities with clear goals and objectives—and evaluating strategic public relations campaigns and projects. Curiosity drives the public relations engine as we seek to discover as...

Improv(e) Business: Developing Skills for Personal and Professional Success

Author(s): Gary Shields, Rico Bruce Wade, Kari Goetz

Being able to improvise and adapt to changing environments is an important skill. So important, in fact, that most people improvise something in their lives every single day, given the complexity of our lives and the ubiquitous nature of change in modern society. Despite the frequency of improvising...

Thriving in College and Beyond: Research-Based Strategies for Academic Success and Personal Development

Author(s): Joseph B Cuseo, Aaron Thompson, Michele Campagna

Thriving in College & Beyond: Research-Based Strategies for Academic Success and Personal Development covers the full range of topics and issues that impact student success. Content is delivered through a variety of educational formats and learning modalities, including snapshot summaries, concept m...

Learning About Dance: Dance as an Art Form and Entertainment

Author(s): Nora Ambrosio

New Ninth Edition Now Available!Learning about Dance: Dance as an Art Form and Entertainment introduces students to the exciting, daring, ever-changing, and dynamic world of dance.Learning about Dance invites readers to experience the artistry and excitement of the dance world. The publication prese...

Global Enterprise: The Theory & Practice of International Business

Author(s): Eugene Paul Kim, Roger Philips, Stanley Klatka, Jonathan Opata, Virginia A Suveiu, Robert Austin

Global Enterprise – Theory and Practice is a multi-authored textbook on international business providing an alternative to the standard, bland, encyclopedic international business textbooks on the market today.  The emphasis here is on teaching students usable skills and knowledge in the context of ...

Hospitality: An Introduction

Author(s): Robert A Brymer, Lisa N. Cain, Premila Whitney

*Features updated information related to Pandemics and other industry disruptionsHospitality: An Introduction is systemically organized for introductory students. This long-standing, successful book introduces many of the “must know” topics important to hospitality within a traditional business fram...

Open for Business: Fundamentals for Today's Business

Author(s): MARK JACOBS, Sherryl L Berg-Ridenour, Jonathan Opata, David Walker, Corinne Bodeman

Open For Business: Fundamentals for Today’s Business is written by educators with both corporate and academic experience.  This introductory level business textbook provides all of the necessary information in an easy to read and retainable format.Written in an easy to read format, Open For Business...

Fundamentals of Sports Ethics

Author(s): Gregg Twietmeyer

Many students come into sports ethics courses with no previous exposure to academic philosophy. As a result, students no longer have basic philosophic literacy.The NEW Third Edition of Fundamentals of Sports Ethics sets a serious philosophic foundation upon which readers can engage sport ethics. The...

Special Education for All Teachers

Author(s): DAVID E HOUCHINS, Ronald P Colarusso, Colleen M O'Rourke, MELISSA LEONTOVICH, MARGARET FLORES

New 8th Edition!Good teachers have the desire and ability to assume and meet the challenge of successfully addressing the needs of diverse students in the general education classroom when provided with the necessary knowledge and resources.Special Education for All Teachers provides readers with rel...

Competent Communication at Work: Communication, Technology and Professional Practices

Author(s): Pamela Davis Hopkins, Holly J Payne, Patric Spence

New Fifth Edition Now Available!Communication skills could mean the difference between triumph and failure in countless situations in one’s professional life. Competent Communication at Work helps readers become effective and successful communicators via an array of channels through which they can e...