Search Results: 11 - 20 of 542
display
Your Career Planner
Author(s): Cheryl L Bonner, Susan Musich
Your Career Planner was designed with an APP in mind – it is a tool, it is a self-contained program, and it is user friendly. This text is meant to provide you information and give you ways in which to put that information to use.Completely redesigned in a new 11th edition, Your Career Planner guide...GenderSpeak: Communicating in a Gendered World
Author(s): Diana K. Ivy
The World of Gender and Communication is Constantly Changing.To meet the needs of this evolving environment, Diana K. Ivy’s GenderSpeak is divided into a three-part structure: Communication and Gender: The Basics; Gender Communication and Relationships; and Gender Communication in Context.Written fo...Fundamentals of Sports Ethics
Author(s): Gregg Twietmeyer
Many students come into sports ethics courses with no previous exposure to academic philosophy. As a result, students no longer have basic philosophic literacy.The NEW Third Edition of Fundamentals of Sports Ethics sets a serious philosophic foundation upon which readers can engage sport ethics. The...Hospitality: An Introduction
Author(s): Robert A Brymer, Lisa N. Cain, Premila Whitney
*Features updated information related to Pandemics and other industry disruptionsHospitality: An Introduction is systemically organized for introductory students. This long-standing, successful book introduces many of the “must know” topics important to hospitality within a traditional business fram...Strategic Communications for PR, Social Media and Marketing
Author(s): Laurie J Wilson, Joseph Ogden, Chris Wilson
New Eighth Edition Now Available!Millennials, once the darlings of every marketing campaign, are now “old.” They have been replaced by Gen Zs. And we are already observing the unique behaviors and character traits of Gen Alpha, the first group to be born entirely in the 21st century.The metamorphosi...Hotel, Restaurant, and Travel Law: A Preventive Approach
Author(s): Karen L. Morris, Jane Boyd Ohlin
If an ounce of prevention on is worth a pound of cure, Hotel, Restaurant, and Travel Law: A Preventive Approach is a vital resource for any industry professional!Hotel, Restaurant, and Travel Law: A Preventive Approach is a comprehensive, yet approachable, guide to the legal knowledge needed to both...Argumentation: Critical Thinking in Action
Author(s): David Lapakko
Argumentation: Critical Thinking in Action explores a wide variety of issues and concepts connected to making arguments, responding to the arguments of others, and using good critical thinking skills to analyze persuasive communication. Based on feedback from users and instructors, the new fifth ...Effective Advertising & Social Media: Strategy & Analytics
Author(s): Gerard Tellis
Effective Advertising & Social Media: Strategy & Analytics integrates a vast literature in consumer behavior and quantitative marketing on when, how, and why advertising works, in the new environment of social media. The book is in three parts.Part I explains the importance of advertising, the socia...Organizational Psychology and Behavior: An Integrated Approach to Understanding the Workplace
By: Zinta Byrne
about product
Organizational Psychology and Behavior: An Integrated Approach to Understanding the Workplace
Author(s): Zinta Byrne
Based off the author’s extensive industrial, consultative, research, and teaching experience, Organizational Psychology and Behavior: An Integrated Approach to Understanding the Workplace integrates organizational psychology and organizational behavior in one comprehensive package. Written in a...Cooking for the Hospitality Industry
Author(s): Jodi Lee Duryea
It is important to have a basic understanding of what is going on in the kitchen no matter what area of the hospitality industry your focus is. Cooking for the Hospitality Industry is ideal for anyone going into any area of Hospitality. While outlining the basic structure of commercial kitchens, ...