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Making Marketing Meaningful

Author(s): Gloria Cockerell

Making Marketing Meaningful offers students a text that makes sense to them. It is an informal text that has been organized according to how marketers learn about and use marketing elements in the real world of designing, promoting, distributing, and pricing products. Written in a conversational sty...

With You We Got a Twofer: Challenging the Affirmative Action Hire Stereotype

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Abstract Kendra smiled when she saw the header, Party Time! on an e-mail from her team leader, Joe. He was the enthusiastic head of their sales team in the tech division, and she knew that her sales had contributed to the celebratory environment. When she was hired by the general sales manager, E...

From Yelling to Whispering: The Curious Case of Perceptions of Nonverbal Messages in Text-Only Environments

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When you see someone typing in ALL CAPS or all lowercase letters, most people in today’s world understand that these represent yelling and whispering. The origin of the use of all capital letters in text-based communication dates back to 1984 in discussion boards (Baumer, 1984; Decot, 1984). However...

Community Relations

Author(s): Colleen Harrington

The relationship between the community and the criminal justice system is an essential foundation for the protection of the community and the rights of each individual. This relationship has been challenging through history and remains so. The intricacies of the criminal justice system and community...

Introduction to the Measurement of Humorous Communication

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Sample “I laughed so hard I was gasping for breath, my body was shaking, and tears were streaming down my face!” A statement such as this exemplifies the diverse channels and potential avenues for measuring humorous communication. We can assess humor through self-reports, through observable behav...

Instructional Coaching: Professional Development for 21st Century Teachers

Author(s): Suzanne Rose

Instructional Coaches have been busier than ever, meeting the professional development needs of teachers as teachers have been, often reluctantly, moved into teaching in online formats as the result of the pandemic. This second edition of Instructional Coaching: Professional Development for 21st Cen...

When Obesity is a Crime: Family Communication and Individual Member Health

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Abstract It is often difficult to tease out the specific influence of individual factors on one’s health behaviors. Given that individual differences, conversations with peers and relatives, media messages, and environmental issues might have mixed effects on our health across the lifespan, a the...