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Business Strategy 2.0: A Toolkit for Achieving Innovation and Competitive Advantage: Preliminary Edition

Author(s): Jonathan M. Dapra, Roxana Wright, Steve Parscale

A new strategic management textbook that will engage undergraduate students and empower professors to deliver an exceptional business capstone experience. Business Strategy 2.0 uses an approachable narrative relevant to students and their lives. This approach to learning emphasizes key concepts and ...

Selling Yourself and Your Ideas: A Guide for Building Presentation Skills

Author(s): Murray State University

One’s personal, professional, and public life depends on the ability to discover, in any given case, the available means of persuasion, or to adjust ideas to people and people to ideas. The extent to which a person can do that is the extent to which he/she will be successful in those areas of life. ...

Humans Unmasked: An Introduction to Cultural Anthropology

Author(s): Arnaud Lambert

Humans Unmasked is intended to provide students with an engaging introduction to the discipline of cultural anthropology as a distinct way to understand people in societies around the world and why they do the things they do. Students will explore how people make a living in very different (sometime...

Fusion Fitness for Big Data

Author(s): Shawn Cradit

This book contains a simple approach that will assist in helping to make educated decisions regarding a healthy overall lifestyle. Some of the subjects covered are the Pilates principles, wellness and the three aspects of physical activity- Cardiovascular Exercise, Resistance Training, and Nutrition...