The Rhetoric of Western Thought: From the Mediterranean World to the Global Setting

Author(s): George F McHendry Jr., M. Elizabeth Thorpe, Jessica A. Kurr, James L Golden, Goodwin Berquist, William Coleman, James M Sproule

Building upon a rich legacy, the new edition of The Rhetoric of Western Thought provides readers with a comprehensive understanding of rhetoric from its inception in the ancient world, to its present day expression in contemporary practice and scholarship. The 11th edition gives deliberate attent...

A Guide for the Hospitality Industry: Professional Sales & Selling for Meetings, Expositions, Events, Conventions & Groups

Author(s): George G Fenich, Jeffrey Beck

Not everyone in Hospitality is in sales, but everyone in Hospitality sells. Professional Sales and Selling for Meetings, Expositions, Events, Conventions & Groups provides a hands-on approach to the world of sales in a hospitality setting with a focus on MEEC events (Meetings, Events, Exhibitions...

Lying and Deception in Human Interaction

Author(s): Mark Knapp, William Earnest, Darrin Griffin, Matthew McGlone

The emergence of social media, the digital revolution, and the today’s political climate have all brought renewed attention to deception as a human communication phenomenon. Lying and Deception in Human Interaction presents deception from a variety of perspectives.  The text primarily focuses on ...

Cost Control in the Hospitality Industry

Author(s): Agnes DeFranco, John Walker, Christopher John M. Walker

There is a difference between cost control and successful cost control.Cost Control in the Hospitality Industry takes a deep dive into the subject to illustrate that a mere balance of input and output isn’t enough – just as important is the use of products and services for their intended purposes. T...

Professional Selling in the 21st Century: 7 Ways, 7 Times...

Author(s): John Dietrich, Cary C Nichols

Selling principles permeate throughout our daily lives….Every job interview, relationship, team, or club one tries out for requires putting best sales skills and behavior forward.Professional Selling in the 21st Century: 7 Ways, 7 Times by John Dietrich and Cary Nichols not only demonstrates how rea...

The Road to Success: Learning How to Become an Effective Negotiator

Author(s): Terry L Boles, Lon D Moeller, S. Beth Bellman

Think about what it felt like the first time you sat behind the steering wheel of a car. It was exciting because driving a car allowed you to go different places. Driving was frightening because of your new responsibilities and the possibility of making mistakes that could lead to an accident.The Ro...

Communication & Human Behavior

Author(s): Brent D Ruben, Lea Stewart

A knowledge of human behavior helps us understand ourselves, our actions, our motives, our feelings, and our aspirations… Communication and Human Behavior portrays a broad and colorful landscape of the field, outlines the history of communication study, and focuses on communication as a basic lif...

The College Writer At-Work Book: A Know-How Guide for Success in Your Freshman Writing Courses

Author(s): Paige Brooks Huskey

Whether you are new or returning to college, excited or nervous about your freshman writing courses, this workbook will support you by:  integrating the five active steps for reading to learn throughout the text, providing goal setting opportunities in every chapter, reinforcing soft skill...

Teaching Reading and Writing PreK-3: A Practical Approach

Author(s): Jerry Johns, Susan Lenski, Laurie Elish-Piper, Roya Qualls Scales

Effective literacy instruction lies at the intersection of theory and practice. But how does one combine these principles to design and implement effective reading and writing lessons that are accessible, engaging, and practical? Teaching Reading and Writing PreK-3 provides preservice teachers wi...

Contemporary Creative Nonfiction: An Anthology

Author(s): Debra Monroe

Existing creative nonfiction anthologies don’t reflect the current cultural landscape. This anthology, featuring essays in forms both traditional and innovative, showcases the genre today—not how it was fifteen years ago when creative nonfiction seemed to include only memoir. Contemporary Creati...