Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh

The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach that’s in sync with today’s al...

Event Management Blueprint: Creating and Managing Successful Sports Events

Author(s): Heather Lawrence Benedict, Michelle Wells

Written from a practitioner's viewpoint, Event Management Blueprint: Creating & Managing Successful Sports Events bridges the gap between classroom instruction and on-the-job required tasks by providing current and future event managers with an event management template that can be used in the sport...

Human Trafficking: Intelligence and Investigation

Author(s): Heather Zurburg King

Human Trafficking: Intelligence and Investigation is an innovative approach to understanding and combating human trafficking. From the lens of the criminal justice discipline, the textbook provides a practical resource for how to gather intelligence related to human trafficking cases and apply neces...

Starting Your Career in Sport, Entertainment and Venue Management

Author(s): Steven Taylor, Matthew Garrett

Every organization in sport, entertainment, and venue management struggles to find employees that “get it.” Very few have any idea of what working in this industry is really like. Even fewer are willing to put in the effort required.Starting Your Career in Sport, Entertainment, & Venue Management he...

Gangs

Author(s): Mario L. Hesse, Christopher J. Przemieniecki

Explore the gang phenomenon with respect to the core components of the criminal justice system: the police, the courts, and corrections.Gangs specifically and sufficiently covers essential gang topics as well as groundbreaking information on new topics. This text presents a traditional and brief ove...

So You Want to be a CSI?

Author(s): Susan Clutter, Leggie Boone, David McGill

Crime scene investigation isn't an academic, cut-and-dry process. There is no set of ideal procedures that universally applies to all crime scene processing. Isn't it time for a textbook that reflected that?So You Want to be a CSI? presents Crime Scene Investigation as students would encounter it in...

Native American College and Career Success

Author(s): Marsha Fralick, Beatrice Zamora Aguilar, Larry Gauthier

The book is based on the premise that education for Native American and Indigenous students begins with a positive self-concept. For these students, positive self-concept includes pride in their cultural background.Chapters contain a section titled “Stories from the Elders” or “Interviews with the E...

Career Success

Author(s): Marsha Fralick

Career Success helps students increase self-understanding by exploring their personality types, multiple intelligences, interests, and values along with matching careers. It provides information on current career trends, the career decision making process, educational planning, and researching caree...

Management: The Right Work, Done Well!

Author(s): DENIS G. HAMILTON

Management: The Right Work, Done Well! covers all the key topics expected in an introductory management textbook. The publication features an easily readable and understandable format based on the primary purpose of management - to get the “Right Work, Done Well!”The publication is written by Denis ...

Training and Development: Enhancing Talent for the 21st Century

Author(s): Steven Beebe, Timothy Mottet, K. David Roach

Communication competencies are among the most coveted skills on the planet—whether applied in the workplace, social settings, or at home. Training and Development: Enhancing Talent for the 21st Century teaches people how to develop essential communication and leadership talent.  It is not just a...