Organizational Psychology and Behavior: An Integrated Approach to Understanding the Workplace

Author(s): Zinta Byrne

Based off the author’s extensive industrial, consultative, research, and teaching experience, Organizational Psychology and Behavior: An Integrated Approach to Understanding the Workplace integrates organizational psychology and organizational behavior in one comprehensive package.   Written in a...

Effective Advertising & Social Media: Strategy & Analytics

Author(s): Gerard Tellis

Effective Advertising & Social Media: Strategy & Analytics integrates a vast literature in consumer behavior and quantitative marketing on when, how, and why advertising works, in the new environment of social media. The book is in three parts.Part I explains the importance of advertising, the socia...

Project Management Using Microsoft Project 2013 - Academic Version

Author(s): Augustus J Cicala

Project Management Using Microsoft Project 2013: A Training and Reference Guide for Project Managers Using Standard, Professional, Server, Web Application and Project Online introduces readers to the project manager’s perspective on the latest version of Microsoft Project, Microsoft Project 2013. Th...

Writing and Reporting for Digital Media

Author(s): Raul Reis, KATHERINE V. MACMILLIN, Michael Scott Sheerin

One of the effects of digital technologies in our lives has been to speed up the pace of everything—from the way we communicate with each other to the way we receive and process news. This sense of speed, urgency and immediacy, which was always part of news production, has been taken almost to an ex...

Casing the Family: Theoretical and Applied Approaches to Understanding Family Communication

Author(s): Sarah Symonds-LeBlanc, Sydney O'Shay

New Second Edition Now Available!There is no one strict definition of family communication, because each family is different.Sarah Symonds LeBlanc and Sydney O’Shay's Casing the Family: Theoretical and Applied Approaches to Understanding Family Communication fuses case studies with communication the...

Casing Communication Theory

Author(s): Corey Liberman, Andrew S Rancer, Theodore A Avtgis

Casing Communication Theory exposes readers to some of the most cited, most prolific, most important theories within the dynamic field of communication.  The edited collection features 24 case studies that analyze communication theories in different contexts.   Casing Communication Theory, edited...

Gender Actualized: Cases in Communicatively Constructing Realities

Author(s): Erika L Kirby, M Chad Mcbride

Gender Actualized: Cases in Communicatively Constructing Realities is an edited collection of 43 cases that provide a common frame for dialoguing about gender/ed issues. Centered in narrative theory, it extends the realm of personal experience by introducing situations in context that involve real d...

Hospitality Sales Decision Theory: Case Study Approach: Analyzing Economic Benefits

Author(s): Jennifer Calhoun, Brett Gallagher

In the business world there are demands made on professionals to be productive and to enhance the bottom line of their organizations. Hospitality Sales Decision Theory: Measuring the Economic Benefits utilizes a case study approach. This approach is centered on decision theory and on the use of a...

Casing Sport Communication

Author(s): Diana Tucker, Jason S Wrench

Groundbreaking Collection Now Available!Casing Sport Communication applies the proven concept of active learning to undergraduate and entry-level graduate courses in sport communication.Students engaged in case analysis learn to think, analyze, react, and evaluate so that they develop transferable c...

Successful Hotel, Lodging and Resort Management: Delivering the Guest Experience

Author(s): Michael Collins, Gabriela Lelo De Larrea, Karima Lanfranco

Exceptional customer experiences and financial returns are interdependent, whether a lodging operation is a luxury resort and spa, or a select-service economy hotel. Successful Hotel, Lodging & Resort Management: Delivering the Guest Experience fully explores this synergistic relationship. Successfu...