Exploring the World of Plants: General Botany Laboratory Manual

Author(s): Amanda Chau

Exploring the World of Plants: General Botany Laboratory Manual by Amanda Chau:Is an excellent companion to Introductory Plant Science. Lab exercises are arranged to complement the lecture materials and provide hands-on experience to enhance student understanding of plant biology.Each lab exercise h...

Strategic Communications for PR, Social Media and Marketing

Author(s): Laurie J Wilson, Joseph Ogden, Chris Wilson

New Eighth Edition Now Available!Millennials, once the darlings of every marketing campaign, are now “old.” They have been replaced by Gen Zs. And we are already observing the unique behaviors and character traits of Gen Alpha, the first group to be born entirely in the 21st century.The metamorphosi...

Effective Advertising & Social Media: Strategy & Analytics

Author(s): Gerard Tellis

Effective Advertising & Social Media: Strategy & Analytics integrates a vast literature in consumer behavior and quantitative marketing on when, how, and why advertising works, in the new environment of social media. The book is in three parts.Part I explains the importance of advertising, the socia...

Communicating Love in Relationships

Author(s): RENEE J BOURDEAUX

No greater gift, no greater feeling, no greater calling exists than love. Love acts as a foundation, an emotion, a bridge to understanding those who see the world differently. Love infiltrates life in every interaction, and touches us in ways that no other is able to match. While the complexities...

Cooking for the Hospitality Industry

Author(s): Jodi Lee Duryea

It is important to have a basic understanding of what is going on in the kitchen no matter what area of the hospitality industry your focus is. Cooking for the Hospitality Industry is ideal for anyone going into any area of Hospitality. While outlining the basic structure of commercial kitchens, ...

Organizational Psychology and Behavior: An Integrated Approach to Understanding the Workplace

Author(s): Zinta Byrne

Based off the author’s extensive industrial, consultative, research, and teaching experience, Organizational Psychology and Behavior: An Integrated Approach to Understanding the Workplace integrates organizational psychology and organizational behavior in one comprehensive package.   Written in a...

The Tourism System

Author(s): Alastair M Morrison, Xinran You Lehto, Jonathon Day

Tourism System: a set of interrelated parts working together toward shared outcomes and goals. The Tourism System, under the guidance of a new authoring team, have made this new 8th edition more global in scope through examples, cases, and approximately 120 Quick Trips.   The Tourism System: ...

Casing the Family: Theoretical and Applied Approaches to Understanding Family Communication

Author(s): Sarah Symonds-LeBlanc, Sydney O'Shay

New Second Edition Now Available!There is no one strict definition of family communication, because each family is different.Sarah Symonds LeBlanc and Sydney O’Shay's Casing the Family: Theoretical and Applied Approaches to Understanding Family Communication fuses case studies with communication the...

Organizational Communication: Strategies for Success

Author(s): Stephen Spates, Theodore Avtgis, Shawn Wahl, Andrew S Rancer

The focus of Organizational Communication: Strategies for Success is theory and relevant skills orientation, serving those who study relevant organizational theory as well as those developing the necessary skillsets required for conducting communication training, assessment, and organizational devel...

Casing Communication Theory

Author(s): Corey Liberman, Andrew S Rancer, Theodore A Avtgis

Casing Communication Theory exposes readers to some of the most cited, most prolific, most important theories within the dynamic field of communication.  The edited collection features 24 case studies that analyze communication theories in different contexts.   Casing Communication Theory, edited...