Hospitality Sales Decision Theory: Case Study Approach: Analyzing Economic Benefits

Author(s): Jennifer Calhoun, Brett Gallagher

In the business world there are demands made on professionals to be productive and to enhance the bottom line of their organizations. Hospitality Sales Decision Theory: Measuring the Economic Benefits utilizes a case study approach. This approach is centered on decision theory and on the use of a...

Casing Communication Theory

Author(s): Corey Liberman, Andrew S Rancer, Theodore A Avtgis

Casing Communication Theory exposes readers to some of the most cited, most prolific, most important theories within the dynamic field of communication.  The edited collection features 24 case studies that analyze communication theories in different contexts.   Casing Communication Theory, edited...

Successful Hotel, Lodging and Resort Management: Delivering the Guest Experience

Author(s): Michael Collins, Gabriela Lelo De Larrea, Karima Lanfranco

Exceptional customer experiences and financial returns are interdependent, whether a lodging operation is a luxury resort and spa, or a select-service economy hotel. Successful Hotel, Lodging & Resort Management: Delivering the Guest Experience fully explores this synergistic relationship. Successfu...

A Citizen's Guide to Economics

Author(s): Cohick Mikel, James Richards, GIAN ARYANI

A Citizen’s Guide to Economics helps readers understand the economics that affects them as they go about their daily lives – training and learning, working and earning, providing for their family, planning for the future, starting up and running a business, and being good citizens.Written in an easy...

LOOK UP--Gaining Insight and Direction Through Experiential Learning For Your Personal, Professional and Civic Life

Author(s): Joani LaMachia, Jonathan Andrew

In their exciting, interactive new book–LOOK UP--Gaining Insight and Direction Through Experiential Learning--For Your Personal, Professional and Civic Life, Dr. Joani LaMachia and Jon Andrew identify and examine the choices that students face when navigating through their institutions of higher lea...

Think Better, Write Better

Author(s): Robin Jenkins

Thinking rationally and writing clearly are two sides of the same coin, Both have tremendous value as career and life skills, in that those who do them well are more likely to be successful. Unfortunately, surveys of employers show that most people, even college graduates, are not particularly profi...

Guest Service in the Hospitality Industry

Author(s): Paul Bagdan

The hospitality industry is a service industry that requires a unique blend of procedure, technique, and skill combined with the human element that is key to delivering quality guest service. It is both a science and an art. With a general approach incorporating insights from all areas of hospitalit...

African American Literature Anthology: Slavery, Liberation and Resistance

Author(s): Kimberly Fain

New Publication Now Available!African American Literature Anthology: Slavery, Liberation, & Resistance includes texts from various rhetoricians who worked as abolitionists, speakers, writers, activists, and/or publishers of dissident literature. They all employ their rhetorical influence to argue ag...

Introduction to Water Resources

Author(s): Sam L. Laki, Krishnakumar V. Nedunuri, Ramanitharan Kandiah

Next to air, water is the most important natural resource present on Earth, and it is present in every living thing. It is time to treat this precious resource with the respect it truly deserves! Its sustainable use is more necessary than ever to satisfy essential needs of the growing world populati...

Drugs, Brain, and Behavior

Author(s): John Salamone

It has been more than more than half a century since the “Psychopharmacology Revolution” swept through modern society, radically changing mental health practice, and altering the way people view psychiatric disorders. Large numbers of people in the US and other countries are now being treated with p...