Introduction to Agricultural Sales

Author(s): Anthony Delmond

Agriculture is the earliest and most essential enterprise for humankind. Sales professionals furnish the glue that holds the agricultural system together. Introduction to Agricultural Sales provides students with a strong foundational knowledge of sales relationships, agricultural marketing, and the...

The New Normal Marketing Principles: Building Your Marketing Foundation

Author(s): Donald B. Fisher

This publication is a foundational and comprehensive coverage of marketing perfect for intro classes. This turnkey online course incorporates familiar examples, video, case studies, and more to provide students with an engaging and interactive learning experience. , full_html

Hospitality Financial Management and Contextualized Decision Making

Author(s): Nan Hua, Barry Bloom, Agnes DeFranco, Toni Repetti, Twila Mae Logan, Dipendra Mann, Peng Liu, Prashant Das, Arun Upneja

This textbook encompasses four parts, introducing finance theories and contextualized decision making with a clear articulation as to how, individually and collectively, they are shaping the future of hospitality financial management. Part I sets the foundation of hospitality financial management by...

Our World, Our Music

Author(s): Robert Elliott

Our World, Our Music relates historical and discipline-specific concepts to students’ existing knowledge gained through cultural participation. It addresses past and present, Western and non-Western societies and cultures, examining music in particular, the arts in general, and the societies that su...

Event Planning and Management at Colleges and University: An Emerging Hospitality Profession

Author(s): Suzanne Shaw

Event Planning & Management At Colleges & Universities: An Emerging Hospitality Profession, the first book of its kind, focuses on the event planning at a college or university and provides broad insights on what this line of work can offer both personally and professionally. This digital text also ...

Contemporary Physical Science

Author(s): Innocent Aluka

New Sixth Edition Now Available!Contemporary Physical Science introduces readers to the basic concepts of the physical processes occurring in our environment. It is designed and structured for beginning scientists, introductory science educators, and non-science majors enrolled in physical science t...

Practices and Techniques in Horticulture

Author(s): ALICIA ANN THOMAS, VIKRAM BRADLEY BALIGA, Ellen Peffley Harp, Cynthia Mckenney, Russell Plowman

The NEW 8th edition of Practices and Techniques in Horticulture has added some new exciting laboratory exercises as well as enhanced some of the previous activities. As students become more focused on the environment and sustainable plant production practices, we have evolved the book’s focus to inc...

Teaching Texas: A Complete and Practical Approach to Understanding and Applying the Pedagogy and Professional Responsibilities (PPR) TExES

Author(s): Teri Bingham

Teaching Texas: A Complete and Practical Approach to Understanding and Applying the Pedagogy and Professional Responsibilities (PPR) TExES is a hands-on guide for preservice teachers to prepare for the TExES examination. The publication integrates real-life scenario-based questions, tips, theory, an...

Harnessing Your Innate Abilities: Experiencing Assessment Center Exercises

Author(s): Linsey Willis, David Herst

In Developing Your Innate Abilities: Experiencing Assessment Center Exercises, students learn a great deal about: themselves, by first completing a self-evaluation questionnaire. the importance of developing one’s innate abilities. a brief history of the assessment center process. severa...

Nutrition and Metabolism

Author(s): Urvashi Mulasi, Wendy Buchan

Nutrition & Metabolism is a turn-key online course package that studies the structures, types and metabolism of carbohydrates, lipids and proteins. In addition, it examines the biological roles of vitamins and minerals. To help students to apply concepts learned to real life scenarios, they are give...