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Effective Advertising & Social Media: Strategy & Analytics
Author(s): Gerard Tellis
Effective Advertising & Social Media: Strategy & Analytics integrates a vast literature in consumer behavior and quantitative marketing on when, how, and why advertising works, in the new environment of social media. The book is in three parts.Part I explains the importance of advertising, the socia...
The Tourism System
Author(s): Alastair M Morrison, Xinran You Lehto, Jonathon Day
Tourism System: a set of interrelated parts working together toward shared outcomes and goals. The Tourism System, under the guidance of a new authoring team, have made this new 8th edition more global in scope through examples, cases, and approximately 120 Quick Trips. The Tourism System: ...
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Casing the Family: Theoretical and Applied Approaches to Understanding Family Communication
Author(s): Sarah Symonds-LeBlanc, Sydney O'Shay
New Second Edition Now Available!There is no one strict definition of family communication, because each family is different.Sarah Symonds LeBlanc and Sydney O’Shay's Casing the Family: Theoretical and Applied Approaches to Understanding Family Communication fuses case studies with communication the...
Organizational Communication: Strategies for Success
By: Stephen Spates, Theodore Avtgis, Shawn Wahl, Andrew S Rancer
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Organizational Communication: Strategies for Success
Author(s): Stephen Spates, Theodore Avtgis, Shawn Wahl, Andrew S Rancer
The focus of Organizational Communication: Strategies for Success is theory and relevant skills orientation, serving those who study relevant organizational theory as well as those developing the necessary skillsets required for conducting communication training, assessment, and organizational devel...
Gender Actualized: Cases in Communicatively Constructing Realities
Author(s): Erika L Kirby, M Chad Mcbride
Gender Actualized: Cases in Communicatively Constructing Realities is an edited collection of 43 cases that provide a common frame for dialoguing about gender/ed issues. Centered in narrative theory, it extends the realm of personal experience by introducing situations in context that involve real d...
Casing Communication Theory
Author(s): Corey Liberman, Andrew S Rancer, Theodore A Avtgis
Casing Communication Theory exposes readers to some of the most cited, most prolific, most important theories within the dynamic field of communication. The edited collection features 24 case studies that analyze communication theories in different contexts. Casing Communication Theory, edited...
Hospitality Sales Decision Theory: Case Study Approach: Analyzing Economic Benefits
Author(s): Jennifer Calhoun, Brett Gallagher
In the business world there are demands made on professionals to be productive and to enhance the bottom line of their organizations. Hospitality Sales Decision Theory: Measuring the Economic Benefits utilizes a case study approach. This approach is centered on decision theory and on the use of a...
Successful Hotel, Lodging and Resort Management: Delivering the Guest Experience
By: Michael Collins, Gabriela Lelo De Larrea, Karima Lanfranco
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Successful Hotel, Lodging and Resort Management: Delivering the Guest Experience
Author(s): Michael Collins, Gabriela Lelo De Larrea, Karima Lanfranco
Exceptional customer experiences and financial returns are interdependent, whether a lodging operation is a luxury resort and spa, or a select-service economy hotel. Successful Hotel, Lodging & Resort Management: Delivering the Guest Experience fully explores this synergistic relationship. Successfu...
Think Better, Write Better
Author(s): Robin Jenkins
Thinking rationally and writing clearly are two sides of the same coin, Both have tremendous value as career and life skills, in that those who do them well are more likely to be successful. Unfortunately, surveys of employers show that most people, even college graduates, are not particularly profi...