A Guide for the Hospitality Industry: Professional Sales & Selling for Meetings, Expositions, Events, Conventions & Groups

Author(s): George G Fenich, Jeffrey Beck

Not everyone in Hospitality is in sales, but everyone in Hospitality sells. Professional Sales and Selling for Meetings, Expositions, Events, Conventions & Groups provides a hands-on approach to the world of sales in a hospitality setting with a focus on MEEC events (Meetings, Events, Exhibitions...

Cost Control in the Hospitality Industry

Author(s): Agnes DeFranco, John Walker, Christopher John M. Walker

There is a difference between cost control and successful cost control.Cost Control in the Hospitality Industry takes a deep dive into the subject to illustrate that a mere balance of input and output isn’t enough – just as important is the use of products and services for their intended purposes. T...

The Road to Success: Learning How to Become an Effective Negotiator

Author(s): Terry L Boles, Lon D Moeller, S. Beth Bellman

Think about what it felt like the first time you sat behind the steering wheel of a car. It was exciting because driving a car allowed you to go different places. Driving was frightening because of your new responsibilities and the possibility of making mistakes that could lead to an accident.The Ro...

Total Pay: Compensation and Benefits: Now and Into the Future

Author(s): Matthew DeLuca

New Publication Now Available! Total Pay: Compensation and Benefits - Now and Into the Future is an opportunity to explore the field of employee compensation—with its five components— from both practical, as well as academic, perspectives. This book treats an important HR area—sometimes considere...

Professional Selling in the 21st Century: 7 Ways, 7 Times...

Author(s): John Dietrich, Cary C Nichols

Selling principles permeate throughout our daily lives….Every job interview, relationship, team, or club one tries out for requires putting best sales skills and behavior forward.Professional Selling in the 21st Century: 7 Ways, 7 Times by John Dietrich and Cary Nichols not only demonstrates how rea...

Interpersonal Communication and Human Relationships

Author(s): Mark Knapp, Anita Vangelisti, JOHN CAUGHLIN

Whether it is with our roommates, our romantic partners, or our parents, we are constantly experiencing how communication behavior affects our relationships. Interpersonal Communication and Human Relationships discusses the processes and principles of interpersonal communication in the context of de...

Communicating in Your Personal, Professional and Public Lives

Author(s): Sara Weintraub, Candice Thomas-Maddox, Kerry Byrnes

New Second Edition Coming Soon!Communication is everywhere in our daily lives. Whether we are interacting with a friend or with a supervisor, in today’s society, the ability to communicate effectively is imperative.Communicating in Your Personal, Professional & Public Lives covers a wide range of re...

Public Relations Principles: Strategies for Professional Success

Author(s): Shawn Wahl, Michelle Maresh-Fuehrer

Every successful business utilizes good public relations with the media to maintain a positive public opinion. Designed as a core textbook for introductory public relations courses, Public Relations Principles: Strategies for Professional Success provides students with a solid foundation in publi...

Teaching Reading and Writing PreK-3: A Practical Approach

Author(s): Jerry Johns, Susan Lenski, Laurie Elish-Piper, Roya Qualls Scales

Effective literacy instruction lies at the intersection of theory and practice. But how does one combine these principles to design and implement effective reading and writing lessons that are accessible, engaging, and practical? Teaching Reading and Writing PreK-3 provides preservice teachers wi...

History of Rock and Roll

Author(s): Thomas E Larson

Here’s your backstage pass to the history of rock and roll.Thomas Larson’s History of Rock & Roll connects music and the culture in which it interacted. Designed for the college non-music major, History of Rock & Roll fuses a text, website, and online music library to cover the music’s story of cont...