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Exploring the World of Plants: General Botany Laboratory Manual
Author(s): Amanda Chau
Exploring the World of Plants: General Botany Laboratory Manual by Amanda Chau:Is an excellent companion to Introductory Plant Science. Lab exercises are arranged to complement the lecture materials and provide hands-on experience to enhance student understanding of plant biology.Each lab exercise h...Strategic Communications for PR, Social Media and Marketing
Author(s): Laurie J Wilson, Joseph Ogden, Chris Wilson
New Eighth Edition Now Available!Millennials, once the darlings of every marketing campaign, are now “old.” They have been replaced by Gen Zs. And we are already observing the unique behaviors and character traits of Gen Alpha, the first group to be born entirely in the 21st century.The metamorphosi...Communicating Love in Relationships
Author(s): RENEE J BOURDEAUX
No greater gift, no greater feeling, no greater calling exists than love. Love acts as a foundation, an emotion, a bridge to understanding those who see the world differently. Love infiltrates life in every interaction, and touches us in ways that no other is able to match. While the complexities...Effective Advertising & Social Media: Strategy & Analytics
Author(s): Gerard Tellis
Effective Advertising & Social Media: Strategy & Analytics integrates a vast literature in consumer behavior and quantitative marketing on when, how, and why advertising works, in the new environment of social media. The book is in three parts.Part I explains the importance of advertising, the socia...Organizational Psychology and Behavior: An Integrated Approach to Understanding the Workplace
By: Zinta Byrne
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Organizational Psychology and Behavior: An Integrated Approach to Understanding the Workplace
Author(s): Zinta Byrne
Based off the author’s extensive industrial, consultative, research, and teaching experience, Organizational Psychology and Behavior: An Integrated Approach to Understanding the Workplace integrates organizational psychology and organizational behavior in one comprehensive package. Written in a...Cooking for the Hospitality Industry
Author(s): Jodi Lee Duryea
It is important to have a basic understanding of what is going on in the kitchen no matter what area of the hospitality industry your focus is. Cooking for the Hospitality Industry is ideal for anyone going into any area of Hospitality. While outlining the basic structure of commercial kitchens, ...The Tourism System
Author(s): Alastair M Morrison, Xinran You Lehto, Jonathon Day
Tourism System: a set of interrelated parts working together toward shared outcomes and goals. The Tourism System, under the guidance of a new authoring team, have made this new 8th edition more global in scope through examples, cases, and approximately 120 Quick Trips. The Tourism System: ...about product
Casing the Family: Theoretical and Applied Approaches to Understanding Family Communication
Author(s): Sarah Symonds-LeBlanc, Sydney O'Shay
New Second Edition Now Available!There is no one strict definition of family communication, because each family is different.Sarah Symonds LeBlanc and Sydney O’Shay's Casing the Family: Theoretical and Applied Approaches to Understanding Family Communication fuses case studies with communication the...Organizational Communication: Strategies for Success
By: Stephen Spates, Theodore Avtgis, Shawn Wahl, Andrew S Rancer
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Organizational Communication: Strategies for Success
Author(s): Stephen Spates, Theodore Avtgis, Shawn Wahl, Andrew S Rancer
The focus of Organizational Communication: Strategies for Success is theory and relevant skills orientation, serving those who study relevant organizational theory as well as those developing the necessary skillsets required for conducting communication training, assessment, and organizational devel...Gender Actualized: Cases in Communicatively Constructing Realities
Author(s): Erika L Kirby, M Chad Mcbride
Gender Actualized: Cases in Communicatively Constructing Realities is an edited collection of 43 cases that provide a common frame for dialoguing about gender/ed issues. Centered in narrative theory, it extends the realm of personal experience by introducing situations in context that involve real d...