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Global Enterprise: The Theory & Practice of International Business
By: Eugene Paul Kim, Roger Philips, Stanley Klatka, Jonathan Opata, Virginia A Suveiu, Robert Austin
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Global Enterprise: The Theory & Practice of International Business
Author(s): Eugene Paul Kim, Roger Philips, Stanley Klatka, Jonathan Opata, Virginia A Suveiu, Robert Austin
Global Enterprise – Theory and Practice is a multi-authored textbook on international business providing an alternative to the standard, bland, encyclopedic international business textbooks on the market today. The emphasis here is on teaching students usable skills and knowledge in the context of ...Discovering Answers: Research Methods for Public Relations
Author(s): Donnalyn Pompper
Welcome to the strategic and creative world of research methods for addressing organizational problems and maximizing opportunities with clear goals and objectives—and evaluating strategic public relations campaigns and projects. Curiosity drives the public relations engine as we seek to discover as...Learning About Dance: Dance as an Art Form and Entertainment
Author(s): Nora Ambrosio
New Ninth Edition Now Available!Learning about Dance: Dance as an Art Form and Entertainment introduces students to the exciting, daring, ever-changing, and dynamic world of dance.Learning about Dance invites readers to experience the artistry and excitement of the dance world. The publication prese...about product
Thriving in the Community College and Beyond: Research-Based Strategies for Academic Success and Personal Development
Author(s): Joseph B Cuseo, Aaron Thompson, Julie McLaughlin
Thriving in the Community College & Beyond covers the full range of topics and issues that impact student success. Content is delivered through multiple formats and learning modalities, including snapshot summary boxes, concept maps, content-relevant cartoons, inspiring quotes from successful studen...Project Management for the Hospitality Industry
Author(s): Timothy Flohr, William Duncan, Catherine Curtis
Though Project Management consistently ranks as the one of the most sought-after certifications throughout multiple industries, many mistakenly think that Project Management is limited to the information technology, finance and insurance, manufacturing, and construction industries. Interestingly, th...about product
Getting Hired: A Student Teacher's Guide to Professionalism, Resume Development and Interviewing
Author(s): WILLIAM COGHILL BEHRENDS, REBECCA ANTHONY
This book targets the primary goals of any student teaching program -- professionalism, interviewing, and getting hired. Getting Hired is designed to accompany a student teaching experience and provides step-by-step guidance through student teaching, interviewing, and into a job.This book is set up ...GenderSpeak: Communicating in a Gendered World
Author(s): Diana K. Ivy
The World of Gender and Communication is Constantly Changing.To meet the needs of this evolving environment, Diana K. Ivy’s GenderSpeak is divided into a three-part structure: Communication and Gender: The Basics; Gender Communication and Relationships; and Gender Communication in Context.Written fo...Hospitality: An Introduction
Author(s): Robert A Brymer, Lisa N. Cain, Premila Whitney
*Features updated information related to Pandemics and other industry disruptionsHospitality: An Introduction is systemically organized for introductory students. This long-standing, successful book introduces many of the “must know” topics important to hospitality within a traditional business fram...Strategic Communications for PR, Social Media and Marketing
Author(s): Laurie J Wilson, Joseph Ogden, Chris Wilson
New Eighth Edition Now Available!Millennials, once the darlings of every marketing campaign, are now “old.” They have been replaced by Gen Zs. And we are already observing the unique behaviors and character traits of Gen Alpha, the first group to be born entirely in the 21st century.The metamorphosi...Competent Communication at Work: Communication, Technology and Professional Practices
Author(s): Pamela Davis Hopkins, Holly J Payne, Patric Spence
New Fifth Edition Now Available!Communication skills could mean the difference between triumph and failure in countless situations in one’s professional life. Competent Communication at Work helps readers become effective and successful communicators via an array of channels through which they can e...