Strategic Communications for PR, Social Media and Marketing

Author(s): Laurie J Wilson, Joseph Ogden, Chris Wilson

Millennials, once the darlings of every marketing campaign, are now “old.” They have been replaced by Gen Zs. And we are already observing the unique behaviors and character traits of Gen Alpha, the first group to be born entirely in the 21st century.The metamorphosis of communications and marketing...

So, What's Your Story? Discovering the Story in You

Author(s): Henry L Roubicek

Unlike the metamorphosis that occurs to a butterfly or a frog, telling a story will probably not dramatically alter your character, physical structure, or even circumstances. However, as a storyteller, you can imagine it did.Anchored by the need to write about storytelling in a human way, So, What’s...

Writing and Reporting for Digital Media

Author(s): Raul Reis, KATHERINE V. MACMILLIN, Michael Scott Sheerin

One of the effects of digital technologies in our lives has been to speed up the pace of everything—from the way we communicate with each other to the way we receive and process news. This sense of speed, urgency and immediacy, which was always part of news production, has been taken almost to an ex...

Readings in the History of Rhetoric

Author(s): Alfred Mueller

The art of rhetoric remains one of the most valuable skills to possess in a healthy democracy…. Readings in the History of Rhetoric fills a large void in the rhetoric market by assembling a worthy collection of central essays and key primary texts that shaped rhetorical history over the past 3,00...

Case Studies in Intercultural Dialogue

Author(s): Nazan Haydari, PRU HOLMES

Edited by Nazan Haydari and Prue Holmes, Case Studies in Intercultural Dialogue focuses on the important and under-investigated concept of intercultural dialogue. It draws on cases of intercultural communication in which there is a dialogue, conflict or misunderstanding, and presents approaches, the...

Contemporary Case Studies in Health Communication: Theoretical and Applied Approaches

Author(s): Maria Brann

Contemporary Case Studies in Health Communication: Theoretical & Applied Approaches utilizes 28 cases on diverse topics in health communication to develop the reader’s critical thinking skills – thus helping them become more informed health care advocates. By focusing on a variety of topics and util...

Casing Interpersonal Communication: Case Studies in Personal and Social Relationships

Author(s): Dawn O Braithwaite, Kelly Rossetto, Jeffrey T. Child, Julia T Wood

Casing Interpersonal Communication puts the proven concept of active learning to work for interpersonal communication students by immersing students in real life situations. Easily adaptable to any existing interpersonal communication textbook, Casing Interpersonal Communication: is availab...

Training & Talent Development: Intersecting Communication, Human Performance Improvement, and Organizational Effectiveness

Author(s): Jason S Wrench, Maryalice Citera, Danette Johnson

New Second Edition Now Available!Training and Talent Development: Intersecting Communication, Human Performance Improvement, and Organizational Effectiveness explores two basic factors related to the T&D world: training and performance improvement.Training and Talent Development is informative, scho...

The Fundamentals of Speech Communication in the Digital World

Author(s): Regina M Williams Davis, Tracey Booth Snipes, Deana Lacy McQuitty

Technical Communication

Author(s): Brenda Sims

New Third Edition Now Available! Writing and communication are invaluable skills in any field…. Technical Communication is an integrated enhanced online learning text and website package that helps the reader to write effectively as a professional. By utilizing instructor and student friendly ...