Marketing for Sport Business Success

Author(s): Brian Turner, Kimberly Miloch

The field of sport marketing is growing….As the field thrives and becomes more specialized, it is necessary to call upon a number of experts in various areas to create a comprehensive publication necessary to meet the job-related needs of a growing, challenging, and competitive industry.Combining tw...

Facility and Event Management: Applications in Sport

Author(s): Jeffrey Petersen, Lawrence Judge, John J Miller

Sports stadiums are becoming bigger, louder, and more exciting. With so many people in one area, it takes quite a bit of planning and work to pull off an event successfully. This is where facility and event management comes in.Perfect for both undergraduate and graduate level courses, Facility and E...

Selling in the Sport Industry

Author(s): David Pierce, Nels Popp, CHAD MCEVOY

With an industry at $498 billion according to Plunkett Research, Ltd, sports is one of the largest industries in the United States. Being able to sell items in this industry is key to excelling in the field itself.Selling in the Sport Industry is a groundbreaking publication and is the only book in ...

Nutrition Intuition: A Practical Approach to Health and Well Being

Author(s): Victoria Buxton-Pacheco

Nutrition Intuition: A Practical Approach to Health and Well Being provides a practical approach to nutrition for non-nutrition majors. The goal of Nutrition Intuition is to provide the reader with the most up-to-date information about the basics of nutrition and be able to apply the principles lear...

Introduction to the Science of Health and Fitness

Author(s): Kirstin Brekken Shea, Gayden Darnell, Alyssa Locklear, Kristin N Slagel

New Turn-Key Course Package Now Available! During this time of social distancing, the interconnectedness of the dimensions of wellness has never been more evident... Introduction to the Science of Health and Fitness is a turn-key course package that provides an overview of the human body syste...

Sport Communication: An Interpersonal Approach

Author(s): Dariela Rodriguez

Sport Communication: An Interpersonal Approach is the first book of its kind. Dealing with the interpersonal communication between various positions in sports opens up a vast array of studies between parent-coach, coach-player, player-player, and in the team as a whole. Designed for upper-level u...

Psychosocial Aspects of Sport

Author(s): Michelle M. McAlarnen

Psychosocial Aspects of Sport is a “reader,” in which students will have the homework and in-class activities they will do this semester. Students will also use D2L for links to videos, readings, quizzes, and exams. The author’s aspiration for this reader is that it helps guide the classroom experie...

Yoga: A Modern Approach to an Ancient Practice

Author(s): M. M. "Skip" Rector

New Second Edition Now Available! M. Skip Rector has been practicing and teaching yoga and meditation for over twenty-five years. Through that time, he has developed highly effective techniques that promote physical, emotional and spiritual well-being. Skip’s philosophy is simple, “Anyone can do ...

Issues & Ethics in Sport: A Practical Guide for Sport Managers

Author(s): Samuel Schmidt, Regina Presley, Margaret Hancock, Megan Shreffler

Designing Effective Health Messages

Author(s): Michael Mackert, Allison J Lazard, Brad Love

New Title Now Available! How can we make health messages culturally relevant without stereotyping? Designing Effective Health Messages brings the perspective of advertisers to the broader health communication world. It gives straightforward overviews of relevant health communication theories, ...