Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): Thomas R. Flynn, James R. Smith, Michael Walsh

New Second Edition Now Available!This decade, 2020-2029, is primed to become the most extraordinary period in marketing communication history.  The environment is filled with cultural, economic, political and social turbulence. Our personal and professional lives are riddled with change and uncertai...

Event Planning and Management: Communicating Theory and Practice

Author(s): Leeanne McManus, Stephanie Verni, Mary Elizabeth Rouse

Event Planning: Communicating Theory & Practice, 3rd edition, offers a unique approach that connects concepts in communication to practical event planning ideas. Understanding the “why” behind successful events is fundamental to creating unique and successful experiences for companies, organizations...

Communication Ethics Literacy: Dialogue and Difference

Author(s): Janie Fritz, Leeanne McManus, Michael Kearney

Communication ethics is imperative in the 21st century as the prevalence of conflicting opinions endangers successful, respectful communication. Utilizing a dialogic approach to ethical communication, Communication Ethics Literacy: Dialogue & Difference provides a timely review of classic communicat...

Contemporary Communication Theory

Author(s): Andrew S Rancer, Theodore A Avtgis, Kevin Wright

The third edition of Contemporary Communication Theory continues the tradition of being primarily social science based yet includes research and theories from other theoretical paradigms. Chapters have been condensed and streamlined to improve readability and accessibility. New theories have been ad...

Strategic Communications for PR, Social Media and Marketing

Author(s): Laurie J Wilson, Joseph Ogden, Chris Wilson

Millennials, once the darlings of every marketing campaign, are now “old.” They have been replaced by Gen Zs. And we are already observing the unique behaviors and character traits of Gen Alpha, the first group to be born entirely in the 21st century.The metamorphosis of communications and marketing...

CSI: A Step-by-Step Guide to Writing Your Literature Review in Communication Studies

Author(s): Rebecca Curnalia, Amber Ferris

New Second Edition Now Available! Communication scholars must be inquisitive, seek answers, synthesize information, and make educated decisions – similar to being a detective. The authors of CSI: A Step-by-Step Guide to Writing Your Research Report utilize the CSI theme to provide the reader w...

GenderSpeak: Communicating in a Gendered World

Author(s): Diana K. Ivy

The World of Gender and Communication is Constantly Changing.To meet the needs of this evolving environment, Diana K. Ivy’s GenderSpeak is divided into a three-part structure: Communication and Gender: The Basics; Gender Communication and Relationships; and Gender Communication in Context.Written fo...

So, What's Your Story? Discovering the Story in You

Author(s): Henry L Roubicek

Unlike the metamorphosis that occurs to a butterfly or a frog, telling a story will probably not dramatically alter your character, physical structure, or even circumstances. However, as a storyteller, you can imagine it did.Anchored by the need to write about storytelling in a human way, So, What’s...

Sports Communication: Dimensions, Theory, Applications, and Culture

Author(s): Alan Jay Zaremba

Sports Communication: Dimensions, Theory, Applications, and Culture by Alan Jay Zaremba examines the interdependent relationships between sport and communication that affect culture, economic, politics, team performance, educational systems, and social interaction.The NEW Second Edition of Sports Co...

The Rhetoric of Western Thought: From the Mediterranean World to the Global Setting

Author(s): George F McHendry Jr., M. Elizabeth Thorpe, Jessica A. Kurr, James L Golden, Goodwin Berquist, William Coleman, James M Sproule

Building upon a rich legacy, the new edition of The Rhetoric of Western Thought provides readers with a comprehensive understanding of rhetoric from its inception in the ancient world, to its present day expression in contemporary practice and scholarship. The 11th edition gives deliberate attent...