Healthcare management is often considered confusing, poorly planned, and rapidly changing.
From the cutting edge organization theory to the tried and true model, Health Care Management: Theory in Action has you covered.
Health Care Management was designed to benefit students through clear principles of leadership and management, illustration of creative problem solving techniques, discussion of key management components, and applications of theory to solve management problems in various health care settings.
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Today, more than ever before, people desire to look and feel better, to slow the effects of aging, manage stress, and/or prevent age related illness. This growing social phenomenon is the so called wellness generation.
Service Management in Health and Wellness Services examines the growing significance of the wellness concept as a feature of the health care industry. This new paradigm shift in the composition of health care and the subsequent changes in the needs and expectations of health care customers are transforming health care into…
"Ideas in Action" is a mnemonic to make students participate more and have an easy way to remember the strategic management process.
Strategic Management: Using Ideas in Action helps students and business/management executives in the process of understanding, implementing, and evaluating strategic management in any organization where they work, and to apply these concepts in their daily activities.
Comprised of eleven chapters, Strategic Management: Using Ideas in Action, is a compilation of ideas that the author has…
Effective management of human resources, like the effective management of all other organizational resources, leads to competitive advantage in the marketplace....
Human Resource Management: A Managerial Tool for Competitive Advantage visibly and continuously highlights the importance of HR and its potential contribution to a firm’s competitive advantage. Because of the increasing importance of legal issues in the HR area, students need to fully understand employment law and how it applies to both HR and management. Consequently,…
Integrated Brand Promotion Management: Text, Cases, and Exercises provides the foundation for university-level courses that help students explore and understand the range of options available to brand decision-makers.
Integrated Brand Promotion Management covers a wide range of decision-making areas in 17 chapters.
Traditional areas included are:
- establishing objectives
- budgeting
- creative strategy
- direct marketing
- public relations
- client/agency relations…
