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Communication & Human Behavior
Author(s): Brent D Ruben, Lea Stewart
A knowledge of human behavior helps us understand ourselves, our actions, our motives, our feelings, and our aspirations… Communication and Human Behavior portrays a broad and colorful landscape of the field, outlines the history of communication study, and focuses on communication as a basic lif...The Tourism System
Author(s): Alastair M Morrison, Xinran You Lehto, Jonathon Day
Tourism System: a set of interrelated parts working together toward shared outcomes and goals. The Tourism System, under the guidance of a new authoring team, have made this new 8th edition more global in scope through examples, cases, and approximately 120 Quick Trips. The Tourism System: ...Writing and Reporting for Digital Media
By: Raul Reis, KATHERINE V. MACMILLIN, Michael Scott Sheerin
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Writing and Reporting for Digital Media
Author(s): Raul Reis, KATHERINE V. MACMILLIN, Michael Scott Sheerin
One of the effects of digital technologies in our lives has been to speed up the pace of everything—from the way we communicate with each other to the way we receive and process news. This sense of speed, urgency and immediacy, which was always part of news production, has been taken almost to an ex...Project Management Using Microsoft Project 2013 - Academic Version
Author(s): Augustus J Cicala
Project Management Using Microsoft Project 2013: A Training and Reference Guide for Project Managers Using Standard, Professional, Server, Web Application and Project Online introduces readers to the project manager’s perspective on the latest version of Microsoft Project, Microsoft Project 2013. Th...Public Relations Principles: Strategies for Professional Success
Author(s): Shawn Wahl, Michelle Maresh-Fuehrer
Every successful business utilizes good public relations with the media to maintain a positive public opinion. Designed as a core textbook for introductory public relations courses, Public Relations Principles: Strategies for Professional Success provides students with a solid foundation in publi...Communicating in Your Personal, Professional and Public Lives
Author(s): Sara Weintraub, Candice Thomas-Maddox, Kerry Byrnes
New Second Edition Coming Soon!Communication is everywhere in our daily lives. Whether we are interacting with a friend or with a supervisor, in today’s society, the ability to communicate effectively is imperative.Communicating in Your Personal, Professional & Public Lives covers a wide range of re...Organizational Communication: Strategies for Success
By: Stephen Spates, Theodore Avtgis, Shawn Wahl, Andrew S Rancer
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Organizational Communication: Strategies for Success
Author(s): Stephen Spates, Theodore Avtgis, Shawn Wahl, Andrew S Rancer
The focus of Organizational Communication: Strategies for Success is theory and relevant skills orientation, serving those who study relevant organizational theory as well as those developing the necessary skillsets required for conducting communication training, assessment, and organizational devel...Casing Sport Communication
Author(s): Diana Tucker, Jason S Wrench
Groundbreaking Collection Now Available!Casing Sport Communication applies the proven concept of active learning to undergraduate and entry-level graduate courses in sport communication.Students engaged in case analysis learn to think, analyze, react, and evaluate so that they develop transferable c...Insight into Innovation: Applying Communication Theory in Our Web 2.0 Lives
Author(s): Rebecca Curnalia
Lives are increasingly lived through mediated channels like smartphones and computers… Communication theory is more interesting for students if it fits with what they do every day: using and interacting via mediated channels like social networks, websites, texts, and e-mail. Insight into Innov...Beyond the Blank Pages
Author(s): Samantha Bell
Beyond the Blank Pages presents vital English composition skills while promoting student advocacy. More than a typical English Composition textbook, Beyond the Blank Pages incorporates groundbreaking assignment prompts and discussion topics related directly to student experience to promote self-a...