The Tourism System

Author(s): Alastair M Morrison, Xinran You Lehto, Jonathon Day

Tourism System: a set of interrelated parts working together toward shared outcomes and goals. The Tourism System, under the guidance of a new authoring team, have made this new 8th edition more global in scope through examples, cases, and approximately 120 Quick Trips.   The Tourism System: ...

Writing and Reporting for Digital Media

Author(s): Raul Reis, KATHERINE V. MACMILLIN, Michael Scott Sheerin

One of the effects of digital technologies in our lives has been to speed up the pace of everything—from the way we communicate with each other to the way we receive and process news. This sense of speed, urgency and immediacy, which was always part of news production, has been taken almost to an ex...

Project Management Using Microsoft Project 2013 - Academic Version

Author(s): Augustus J Cicala

Project Management Using Microsoft Project 2013: A Training and Reference Guide for Project Managers Using Standard, Professional, Server, Web Application and Project Online introduces readers to the project manager’s perspective on the latest version of Microsoft Project, Microsoft Project 2013. Th...

Public Relations Principles: Strategies for Professional Success

Author(s): Shawn Wahl, Michelle Maresh-Fuehrer

Every successful business utilizes good public relations with the media to maintain a positive public opinion. Designed as a core textbook for introductory public relations courses, Public Relations Principles: Strategies for Professional Success provides students with a solid foundation in publi...

Organizational Communication: Strategies for Success

Author(s): Stephen Spates, Theodore Avtgis, Shawn Wahl, Andrew S Rancer

The focus of Organizational Communication: Strategies for Success is theory and relevant skills orientation, serving those who study relevant organizational theory as well as those developing the necessary skillsets required for conducting communication training, assessment, and organizational devel...

Communicating in Your Personal, Professional and Public Lives

Author(s): Sara Weintraub, Candice Thomas-Maddox, Kerry Byrnes

Communication is everywhere in our daily lives. Whether we are interacting with a friend or with a supervisor, in today’s society, the ability to communicate effectively is imperative. Communicating in Your Personal, Professional & Public Lives covers a wide range of relevant topics that provide ...

Casing Sport Communication

Author(s): Diana Tucker, Jason S Wrench

Groundbreaking Collection Now Available!Casing Sport Communication applies the proven concept of active learning to undergraduate and entry-level graduate courses in sport communication.Students engaged in case analysis learn to think, analyze, react, and evaluate so that they develop transferable c...

Insight into Innovation: Applying Communication Theory in Our Web 2.0 Lives

Author(s): Rebecca Curnalia

Lives are increasingly lived through mediated channels like smartphones and computers… Communication theory is more interesting for students if it fits with what they do every day: using and interacting via mediated channels like social networks, websites, texts, and e-mail. Insight into Innov...

Beyond the Blank Pages

Author(s): Samantha Bell

Beyond the Blank Pages presents vital English composition skills while promoting student advocacy. More than a typical English Composition textbook, Beyond the Blank Pages incorporates groundbreaking assignment prompts and discussion topics related directly to student experience to promote self-a...

The Air We Breathe: Sociology of Religion

Author(s): George Sanders, Josh Packard

Religion plays a vital role in geopolitics and in the course of student’s lives – even if they are not religious.  Yet, students often lack a framework for understanding how current arrangements and situations came to be or for understanding why religion operates as such an important force. F...