Persuasion: Integrating Theory, Research, and Practice

Author(s): Ann Bainbridge Frymier

Students want to learn how to persuade parents, teachers, and classmates. Teachers often view a skills approach as too limiting and focus on theories of persuasion. Persuasion: Integrating Theory, Research, and Practice features an unprecedented fusion of the persuasion skills that students seek...

Organizational Communication: Foundations for Collaboration

Author(s): Alan Jay Zaremba

New Edition Now Available! Organizational Communication: Foundations for Collaboration presents the theories of organizational communication and the practical applications of them. It examines how culture, networks, ethics, new technology, information management, individual communication skill se...

Argumentation: Critical Thinking in Action

Author(s): David Lapakko

Argumentation: Critical Thinking in Action explores a wide variety of issues and concepts connected to making arguments, responding to the arguments of others, and using good critical thinking skills to analyze persuasive communication. Based on feedback from users and instructors, the new fifth ...

Group Dynamics: Connecting Through Communication

Author(s): Nicole Blau

As group dynamics are constantly changing, the need for up-to-date research and real-life examples are crucial learning tools.  Group Dynamics: Connecting Through Communication features practical application of important group communication concepts in way that will grab the reader’s attention.  ...

Training and Development: Enhancing Talent for the 21st Century

Author(s): Steven Beebe, Timothy Mottet, K. David Roach

Communication competencies are among the most coveted skills on the planet—whether applied in the workplace, social settings, or at home.Training and Development: Enhancing Talent for the 21st Century teaches people how to develop essential communication and leadership talent.  It is not just a book...

Nonverbal Communication in Human Interaction

Author(s): Mark Knapp, Judith Hall, Terrence Horgan

Nonverbal Communication in Human Interaction breaks down nonverbal communication, analyzes it, and looks at it from every angle so that readers have an intellectual and not just an intuitive grasp of this endlessly fascinating subject. Written by a communication scholar and two social psychologis...

Human Resources Leadership in Hospitality

Author(s): Nicholas Thomas, John Walker

There is a distinct difference between managing a human resources team and leading it, and those in leadership positions must evolve with the industry.Human Resources Leadership in Hospitality addresses one of the biggest challenges that hospitality managers across the board express: finding and ret...

The Business of eSports

Author(s): Mark Nagel

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The Menu & The Cycle of Cost Control

Author(s): Susan D Marshall, Paul J Mcvety, Bradley J Ware

Success in today's food and beverage organizations requires a solid knowledge of industry trends, the ability to prepare cost-effective menus that appeal to guests' needs and wants, and the skills to develop and implement a concrete strategic fiscal plan to control costs and to manage sales. The Men...

Casing Mediated Communication

Author(s): Corey Liberman, Kevin Wright

The mass media has long been an important research and theoretical focus of the communication discipline. New media scholars conduct media research from a variety of scholarly traditions, including social science, humanistic/interpretive approaches, critical/ cultural studies, and rhetorical studies...