Event Planning and Management: Communicating Theory and Practice

Author(s): Leeanne McManus, Stephanie Verni, Mary Elizabeth Rouse

Event Planning: Communicating Theory & Practice, 3rd edition, offers a unique approach that connects concepts in communication to practical event planning ideas. Understanding the “why” behind successful events is fundamental to creating unique and successful experiences for companies, organizations...

Project Management for the Hospitality Industry

Author(s): Timothy Flohr, William Duncan, Catherine Curtis

New Second Edition Coming Soon!Though Project Management consistently ranks as the one of the most sought-after certifications throughout multiple industries, many mistakenly think that Project Management is limited to the information technology, finance and insurance, manufacturing, and constructio...

Improv(e) Business: Developing Skills for Personal and Professional Success

Author(s): Gary Shields, Rico Bruce Wade, Kari Goetz

Being able to improvise and adapt to changing environments is an important skill. So important, in fact, that most people improvise something in their lives every single day, given the complexity of our lives and the ubiquitous nature of change in modern society. Despite the frequency of improvising...

Global Enterprise: The Theory & Practice of International Business

Author(s): Eugene Paul Kim, Roger Philips, Stanley Klatka, Jonathan Opata, Virginia A Suveiu, Robert Austin

Global Enterprise – Theory and Practice is a multi-authored textbook on international business providing an alternative to the standard, bland, encyclopedic international business textbooks on the market today.  The emphasis here is on teaching students usable skills and knowledge in the context of ...

Supply Chain Simplified

Author(s): James Kirby Easterling

Supply Chain Simplified was written to explain the various facets of supply chain management: the people, processes, and systems used in what is now the hottest field in business, in a way that everyone can understand. Whether you’re a high school or college student preparing for your future, someon...

Entrepreneurial Family Business: From Survival to Success

Author(s): Dianne Welsh

Entrepreneurial Family Business: From Survival to Success is a comprehensive look at the impactful elements surrounding family business and entrepreneurship throughout time. It emphasizes the importance of overlap between family, business, and ownership by utilizing story-telling techniques. By expl...

Management: The Right Work, Done Well!

Author(s): DENIS G. HAMILTON

Management: The Right Work, Done Well! covers all the key topics expected in an introductory management textbook. The publication features an easily readable and understandable format based on the primary purpose of management - to get the “Right Work, Done Well!”The publication is written by Denis ...

Strategic Communications for PR, Social Media and Marketing

Author(s): Laurie J Wilson, Joseph Ogden, Chris Wilson

Millennials, once the darlings of every marketing campaign, are now “old.” They have been replaced by Gen Zs. And we are already observing the unique behaviors and character traits of Gen Alpha, the first group to be born entirely in the 21st century.The metamorphosis of communications and marketing...

Total Pay: Compensation and Benefits: Now and Into the Future

Author(s): Matthew DeLuca

New Publication Now Available! Total Pay: Compensation and Benefits - Now and Into the Future is an opportunity to explore the field of employee compensation—with its five components— from both practical, as well as academic, perspectives. This book treats an important HR area—sometimes considere...

Professional Selling in the 21st Century: 7 Ways, 7 Times...

Author(s): John Dietrich, Cary C Nichols

Selling principles permeate throughout our daily lives….Every job interview, relationship, team, or club one tries out for requires putting best sales skills and behavior forward.Professional Selling in the 21st Century: 7 Ways, 7 Times by John Dietrich and Cary Nichols not only demonstrates how rea...