Strategic Communications for PR, Social Media and Marketing

Author(s): Laurie J Wilson, Joseph Ogden, Chris Wilson

Millennials, once the darlings of every marketing campaign, are now “old.” They have been replaced by Gen Zs. And we are already observing the unique behaviors and character traits of Gen Alpha, the first group to be born entirely in the 21st century.The metamorphosis of communications and marketing...

Casing the Family: Theoretical and Applied Approaches to Understanding Family Communication

Author(s): Sarah Symonds-LeBlanc, Sydney O'Shay

New Second Edition Now Available!There is no one strict definition of family communication, because each family is different.Sarah Symonds LeBlanc and Sydney O’Shay's Casing the Family: Theoretical and Applied Approaches to Understanding Family Communication fuses case studies with communication the...

Gender Actualized: Cases in Communicatively Constructing Realities

Author(s): Erika L Kirby, M Chad Mcbride

Gender Actualized: Cases in Communicatively Constructing Realities is an edited collection of 43 cases that provide a common frame for dialoguing about gender/ed issues. Centered in narrative theory, it extends the realm of personal experience by introducing situations in context that involve real d...

Interpersonal Communication for Contemporary Living

Author(s): José I. Rodríguez

Provide your students with powerful tools to communicate effectively in interpersonal relationships. With innovative content on empathy, mindfulness, the neuroscience of emotions, implicit bias, and more, the Second Edition of Interpersonal Communication for Contemporary Living is an outstanding ...

The Writer's Toolbox: Blueprints for Successful Communicators

Author(s): Joseph Basso, Randall Hines, Suzanne D FitzGerald

Research indicates that those hiring strategic communicators value writing as the number one desired skill in any level of new employee. The Writer's Toolbox: Blueprints for Successful Communicators gives students the tools needed to succeed in the dynamic strategic communication field! The Write...

Intimate Relationships: Where Have We Been? Where Are We Going?

Author(s): Tai J. Mendenhall, Elizabeth Jeanne Plowman, Lisa A. Trump, Pamela D. Dysart

New Edition Now Available!Intimate Relationships: Where have we been? Where are we going? is an innovative text that focuses on the interpersonal dynamics of couples, and on the dynamics of couples in-context. We explore how intimate relationships evolve and develop – and how they succeed or fail. W...

Interviewing Success

Author(s): Stacey Macchi, Cynthia Ridle

Interviewing Success: The Interviewer & Interviewee...What You Need to Know by Stacey Macchi and Cynthia Ridle includes topics on recruiting, employment, listening, and more!Available in print and eBook formats, Interviewing Success: The Interviewer & Interviewee...What You Need to Know:features exe...

The Agile Communicator: Principles and Practices in Technical Communication

Author(s): Craig Baehr

The Agile Communicator: Principles and Practices in Technical Communication effectively introduces communication in the workplace. Today’s workplaces require you to understand and adapt to many communication challenges, such as global communication, cross-functional and cross-cultural teaming, fluct...

Becoming a Better Communicator Workbook

Author(s): Denise Miller

Visual Communication

Author(s): Ronald Allman

Visual Communication teaches students how to use design to craft effective visual messages. This book is intended to be general, but does focus on print media — advertising, newspapers and magazines in particular. The concepts and processes in the book can be applied to all media, even to non-design...