Peer-to-Peer Leadership: Research-Based Strategies for Peer Mentors and Peer Educators

Author(s): Greg Metz, Joseph B Cuseo, Aaron Thompson

Peer-to-Peer Leadership: Research-Based Strategies for Peer Mentors and Peer Educators is designed to help student leaders navigate each step in the process of leadership development. It touches all the bases of effective leadership, equipping students with an arsenal of powerful leadership practice...

Strategic Communications for PR, Social Media and Marketing

Author(s): Laurie J Wilson, Joseph Ogden, Chris Wilson

Millennials, once the darlings of every marketing campaign, are now “old.” They have been replaced by Gen Zs. And we are already observing the unique behaviors and character traits of Gen Alpha, the first group to be born entirely in the 21st century.The metamorphosis of communications and marketing...

Hospitality: An Introduction

Author(s): Robert A Brymer, Lisa N. Cain, Premila Whitney

*Features updated information related to Pandemics and other industry disruptionsHospitality: An Introduction is systemically organized for introductory students. This long-standing, successful book introduces many of the “must know” topics important to hospitality within a traditional business fram...

Successful Hotel, Lodging and Resort Management: Delivering the Guest Experience

Author(s): Michael Collins, Gabriela Lelo De Larrea, Karima Lanfranco

Exceptional customer experiences and financial returns are interdependent, whether a lodging operation is a luxury resort and spa, or a select-service economy hotel. Successful Hotel, Lodging & Resort Management: Delivering the Guest Experience fully explores this synergistic relationship. Successfu...

Social Entrepreneurship

Author(s): Kevin Rawls

Our society is looking for ways to bring together conscience and consumption. The rise of social entrepreneurship and social enterprises represents the growth of a business model that leverages market forces for sustained, positive, social impact.Social Entrepreneurship helps readers to understand t...

Strategic Management for Hospitality & Travel: Today and Tomorrow

Author(s): Frederick DeMicco, Marvin J Cetron, Owen Davies

The world of hospitality and travel is rapidly changing. Sudden changes in the external environment can have an enormous impact literally overnight.Strategic Management for Hospitality & Travel: Today and Tomorrow focuses on strategy for companies during a time of prosperity and uncertainty. Written...

Foundations of Marketing Practice: An Applied Approach

Author(s): KENNETH THOMPSON, David Strutton

You engage perpetually in marketing. Regardless of what you do or eventually do for a living or with your life, you are a marketer.Do you want more power, influence, and success; all the result of your own ethically and socially responsible behaviors, of course?Your ability or lack of ability to mar...

A Citizen's Guide to Economics

Author(s): Cohick Mikel, James Richards, GIAN ARYANI

A Citizen’s Guide to Economics helps readers understand the economics that affects them as they go about their daily lives – training and learning, working and earning, providing for their family, planning for the future, starting up and running a business, and being good citizens.Written in an easy...

Introduction to Water Resources

Author(s): Sam L. Laki, Krishnakumar V. Nedunuri, Ramanitharan Kandiah

Next to air, water is the most important natural resource present on Earth, and it is present in every living thing. It is time to treat this precious resource with the respect it truly deserves! Its sustainable use is more necessary than ever to satisfy essential needs of the growing world populati...

We Hate Team Projects! A Friendly, Useful Guide for College Student Teams

Author(s): Scott Behson, Stephen Bear

We get it - you've been burned by team projects before. We Hate Team Projects! A Friendly, Useful Guide for College Student Teams provides practical advice and easy-to-use templates to help you avoid common team problems, do better work, have less stress, and have more fun.This guidebook provides a ...