NCA 2022 | Higher Education

Kendall Hunt's Digital Titles from NCA 2022


This title effectively introduces communication in the workplace. Today’s workplaces require you to understand and adapt to many communication challenges, such as global communication, cross-functional and cross-cultural teaming, fluctuating information environments and much more.		This title provides students with a valuable resource that can be used beyond the classroom by bringing together leading innovative scholars of Communication as contributors for this human communication textbook. Each unit presents overarching concepts of communication in an easy-to-read and practical manner.		Designed to help students, professionals and anyone asked to speak before an audience, this publication includes a DVD of sample performances. The new edition now includes a chapter dedicated to team presentations, expanded coverage of the Persuasive Keynote Address, additional activities, examples and much more!
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This publication covers argumentation from a theoretical perspective with the chapters written with the general college student in mind. This text is useful to students of general argumentation and debate who simply want to learn to be better advocates and critical thinkers. However, this book is also useful to students who do have the opportunity to compete in intercollegiate parliamentary or policy debate.				Media is everywhere. It is embedded in our daily lives and informs how we perceive reality and the world. It’s nearly impossible to avoid and is accessible, in some form or other, to everyone. What we don’t agree on? How it affects us. This book will help. We’ll look at research covering everything from radio to movies to video games and the internet. We’ll cover media violence, stereotyping, and the effects of advertising, just to name a few.
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This title focuses on the principles of Interpersonal Communication, while placing special emphasis on everyday life applications. It equips students with a set of practical tools that will boost their successes in personal and workplace relationships.		This publication gives readers guidance on business etiquette, ever-changing norms, and confidence when dealing with this world. It provides readers the un-spoken rules about the business world, containing crucial information for landing the job they want. In this textbook, readers will learn how to become chief executive officer (CEO) of their “career” life.		The online course package emphasizes that public speaking is an audience-centered activity. A well-written and delivered public address to the wrong audience is a bust. It provides numerous strategies to understand your audience so you can become a more effective communicator. In addition, it emphasizes that public speaking is an achievable skill that can be mastered through understanding and implementing the preparation process.
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This title serves as a core textbook in courses such as Contemporary Public Address, Rhetorical criticism, and Contemporary Speakers and Speeches. It integrates 27 speeches by well-known speakers that typify current public scrutiny of some of society’s most pressing questions. Continuing the diversity of different “voices”, it presents speeches from 1960 to the present with primary emphasis on the first two decades of the twenty-first century.		Helping students learn about interpersonal communication through the stages of their lives suggests that we need to first introduce them to basic ideas about effective interpersonal communication and then to help them understand how their stage of life influences the application of effective interpersonal communication. That's the basic organizational logic of this title.		This title is one of the first textbooks to integrate an in-depth exploration of mass communication with an introduction to interpersonal communication and business communication. It answers the essential question: What do students need to understand about the role communication plays in contemporary society, the fundamentals of media production and the structure of communication industries to pursue a career as a communication professional.
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This is an edited collection of 43 cases that provide a common frame for dialoguing about gender/ed issues. Centered in narrative theory, it extends the realm of personal experience by introducing situations in context that involve real decisions about important issues that, like life, do not lend themselves to superficial or simple analysis.		This publication is designed to give you the tools you need to communicate effectively, thoroughly, and confidently. Throughout the book, you’ll also find pages for taking notes, exercises, discussion questions, suggested resources, as well as many examples and projects to help you professionally communicate in the most successful ways possible. This interactive workbook is designed in three unique but interconnected parts.		Public Speaking 3.0 is a turn-key, online course package that covers the scope of introductory public speaking and speech formation. It is tailored to the learning styles of today's students - concise enough to be comfortable using on a smartphone or tablet, but comprehensive enough to provide ample content and application for class.
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		One’s personal, professional, and public life depends on the ability to discover, in any given case, the available means of persuasion, or to adjust ideas to people and people to ideas. The extent to which a person can do that is the extent to which he/she will be successful in those areas of life. However, the ability to sell one’s self and ideas is not easy or normal. This publication helps students cultivate their persuasive skills to become effective communicators and meaningfully apply these principles to real life.		This online course package introduces group theory and practice with an emphasis on application including guides to virtual group communication. It provides ongoing case studies demonstrating the chapter material in a traditional classroom group, as well as a workplace group. Each chapter concludes with case study discussion questions allowing students an opportunity to reflect after reading the chapter, as well as engage in higher-level group dialogue.
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This online course package provides a communication foundation for professionals in business and technical industries. This text aims to guide those whose roles do not exclusively require writing and editing but whose day-to-day responsibilities demand that they focus in technical or business careers in which a professional level of communication is required.		This publication is a roadmap for general K-12 educators who have “nonmainstream” students. Teachers will learn the very least they need to know to teach students from other cultures and will learn to understand what they can expect from non-native English learners. By increasing critical knowledge of their own American cultural values, the reader will better understand the different cultural values of their students, especially as they relate to schooling and the classroom.
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This publication introduces readers to the forms of communication and media that the world has been using daily since birth. Readers will find out why only certain classes of people in the world could read and write in the early centuries. Then, they will embark upon a journey that will take them through the history of newspapers, the Pony Express to digitally print publications, advertising up through photography, motion pictures, sound recording, radio, television, telephones, the Internet, and social media.		It's Dangerous to Go Alone! Take This: Craft & Principles of Interactive Storytelling explains and discusses the importance of interaction, providing readers with two specific forms: parser-based and choice-based. The publication draws from literary techniques and game design to explore the craft and purpose of interactive storytelling.		The Book of Journal Lists: An Introduction to Writing for the Communication Professions is a concise, visually appealing, and above all else, useful mass communications writing textbook. It integrates meaningful, interesting exercises that would neither bore readers nor prove too challenging for new writers.
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Strategic Communication at Work by Jennifer Waldeck, Patricia Kearney, and Tim Plax is designed to build students' communication competence in the dynamic business world. The turn-key comprehensive instructional package fuses seventeen chapters, work-based case studies, and sixteen modules to bring academic concepts to life for readers.		Based on the author’s experience teaching thousands of individuals on how to prepare and deliver a speech, this online course package, explains how students can manage their fears and anxieties about speaking and be able to adapt to culturally diverse audiences. The publication moves beyond a generic approach to the teaching of public speaking to one that reflects the cultural diversity of the United States. This attention to cultural diversity has been an integral part of our approach from the start, and it pervades the entire text.
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